Jeff Zucker on Donald Trump, Fake News, CNN’s ‘Golden Age’

tel aviv
Courtesy of Oded Karni/INTV

JERUSALEM — CNN president Jeff Zucker isn’t afraid of President Donald Trump. If anything, his network is grateful to him.

Zucker, who is in Jerusalem this week for the media-centric INTV conference at the city’s historic YMCA, told attendees that Trump’s declarations of fake news and his labeling of journalists as “enemies of the people” has helped usher in a golden age for CNN.

Zucker opened Day 2 of the confab, which is run by Israeli media giant Keshet and devoted to exploring innovation and technological advances in television, with Israeli star news anchor Yonit Levi in a conversation dubbed “The War on Truth.”

“They’ve kicked us out of a recent White House press briefing, and they refuse to take our questions, and that’s fine,” Zucker said of the Trump administration. This virtual blacklisting, he explained, has had the snowball effect of releasing journalists from the nonstop grind of interview requests and attending long drawn-out briefings. “This has been very liberating because now we’re just doing our jobs, and they may like it, but they should respect it… CNN’s viewership has never been higher. CNN’s digital traffic has never been higher, CNN’s place in the world has never been more important, our journalism has never been better, so whatever they want to do, that’s fine.”

In a friendly hour-long back-and-forth, Zucker and Levi discussed CNN’s coverage of the election, Zucker’s views on the elevated importance of journalism under the current administration, and also — in an anecdote that drew laughter and gasps from the crowd — the true story of how Zucker himself played a critical role in launching the television career of the current leader of the Free World when, as president of NBC Universal, he ordered “The Apprentice” with Trump as host.

“Mark Burnett brought [‘The Apprentice’] in as a package. It was pitched to us as ‘Survivor’ in a different jungle, the jungle of the boardroom,” Zucker said. “I had lived in New York for all my adult life but I was working in Los Angeles, and as a New Yorker I really understood the appeal of Donald Trump, in terms of his ability to create publicity, his ability to create a big commotion.” He jumped on the pitch.

“So you are the man who made Donald Trump a television star?” asked Levi, to which Zucker simply said, “Well, I am the man who greenlit ‘The Apprentice.’”

Zucker has always understood Trump’s appeal, he told the crowd, which is why CNN gave the real estate mogul-turned president so much coverage early on in the presidential campaign.

“Once he decided to run, knowing him and knowing his charisma and his ability to attract attention, I think we understood earlier than most other news organizations that he should be taken seriously,” Zucker said. “And that it wasn’t a whim. We understood early on that there was something to it in a way that others did not.”

As President, Trump has been relentless in his attacks on CNN, an attitude, Zucker said, that both troubles his organization and also serves as a motivator.

“This is an extraordinary time in journalism,” he said. “The last couple years people have been talking about the death of newspapers, or the death of cable news, or the death of journalism in America. And though each of those [sectors] faces obviously unique challenges at this time I think it’s never been a more important time…. many of the organizations in the United States have never done better work and never done more important journalism.”

Levi, noting that CNN’s ratings and digital traffic are both at an all-time high, suggested that Zucker should send Trump a thank you note.

“I don’t think I would send a thank you note, but the reality is doing good journalism has also been good for the bottom line,” Zucker responded. “It’s really the renaissance of journalism in America because of the nature of what’s going on.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 13

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. cadavra says:

    And this is the same Zucker who keeps hiring Trump castoffs to be “objective” analysts? What a joke.

  2. Grace says:

    At last, a reality dweller. Thank you Bill B.

  3. Grace says:


  4. Bill B. says:

    CNN is the finest and most honest news source on television. The NY Times and the Washington Post are the two most honest and finest new sources in print. Fake news, like Obama’s wire tapping and the gitmo lies is just another fabrication from the incredibly dishonest one. There is fake news, but it is all coming from the delusional pathological liar’s mouth.

  5. greg marotta says:

    Bullshit. Zucker and the rest are responsible and complicit in allowing this cancer to grow and spread. No follow-ups early on, no deep dig, etc., etc. It’s impossible to walk from Trump Tower to the St. Regis without bumping into somebody who has been f-ed over by Trump.

  6. Nanny Mo says:

    So we need to blame Zucker for Trump? Thanks a lot Zucker! Another reason not to watch CNN.

    • Brian Coady says:

      EXACTLY!!! It’s all ratings for him. Notice how he never gives a sideways glance to the prospect of the republic destroyed. He IS the worst villain (trump is what trump is) in this entire story.

  7. William says:

    CNN is nothing by lies and twisted facts. Google CNN IS A FAKE NEWS ORGANIZATION. Plenty of evidence showing how they twist facts to promote their own agenda.

  8. ann says:

    He’s out if his mind calling this a new golden age for CNN. They tanked in February and it gets worse every month. But that’s what they’ve become known for, just making the news up!

  9. pam hufstader says:

    I really miss CNN’s reporting of world news. In its’ attempt to compete with MSNBC and FOX it has lost its’ place as the premier news station in the world. Now it is just the panel channel where one issue is beaten to death by different people for 24 hours. I could not understand why Hillary Clinton disappeared from CNN early in the campaign. Now I know. Ratings gained by following the fool. Perhaps you even helped to put the madman in the White House. PBS , BBC News and C-span will let you know what goes on in the world. They are your only alternatives now.

  10. J Clark says:

    And who the hell is Spike? Puny I bet.

  11. SPIKE says:


    • Nanny Mo says:

      What boggles my mind is they put the Zuck in charge. It really does make you wonder what is going on. It’s like Couric, she lies, she says she’s sorry, she lies again, and nobody fires her. A cooking show host says one dumb word, says she’s sorry and is canned for life. It’s a weird world we are living in and it makes me think there is a wizard behind the curtain. All we can really do is stop watching. At least there’s still Variety, right? What a joke.

More TV News from Variety