Mipcom: RTVE’s Clan Eyes U.S. Hispanic Market

Spain's leading kids TV channel expands into Spanish-language TV territories

Pubcaster RTVE’s Clan, Spain’s leading kids TV service, is eyeing the U.S. Hispanic TV market for 2018, as part of its international expansion.

A new channel version, dubbed into neutral Spanish and offering its most standout contents, has started to settle in Latin America from June.

After inking carriage deals with regional pay TV operators, Clan is currently available in Colombia, via Movistar +; Argentina (Nortelevisa) and Chile (TV Cables in Chile). The channel will launch in Mexico, Costa Rica and Panama by November.

“We are very satisfied. After launching this year in Latin America, we are getting a very reasonable presence in the region,” RTVE’s head of international, María Jesús Pérez, said at Mipcom.

Flagship multi-format program “Los Lunnis,” TV series “Bat Pat,” “Cuatro amigos y medio,” “Pumpkin Reports,” “Big Band Clan” and entertainment programs such as “Cocina con Clan” figure among new Clan’s highlights.

Aimed at under 12s, Clan focuses especially on 2-to-4 and 4-to-7 year-old audiences, to which it dedicates about 80% of its programming.

“There are not many channels of these characteristics in America,” Pérez said.

“For 2018, our main objectives are to be operating in the whole Spanish-language TV market in Latin America and the U.S.,” Pérez added.

In that sense, one of RTVE’s most immediate moves takes place Thursday Oct. 19, when a team led by Pérez and commercial director Rodolfo Domínguez will be presenting the international version of Clan to about 500 TV executives at the 15th Annual Hispanic Television Summit in New York.

The most-watched children-dedicated TV service in Spain’s free-to-air market, Clan clearly leads among 4-12 year-old audiences, nabbing a 16.8% share in September.

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