CCTV International Channels Relaunched as CGTN

CCTV International Channels Relaunched as CGTN
Courtesy of CGTN

State-owned, China Central Television has relaunched and rebranded its stable of foreign-language TV channels. The six are now labeled as China Global Television Network (CGTN) with CGTN English as its flagship channel.

The move underlines the Chinese government’s determination to have have its perspective on the world more widely seen and heard. The relaunch took effect on Jan. 1 after several months of active recruiting of additional editorial and technical staff.

“By launching CGTN, we want to re-brand our product to the world, to cope with the global trend in media convergence…. The strategy, ‘mobile first,’ aims to fulfill the demands of global viewers and users for easier access to content on different platforms,” the company said.

The relaunch also affects its Spanish, French, Russian and Arabic channels as well as its English-language documentary network. In addition to linear channels, CGTN also includes a video content provider, a digital media division, and a redesigned website, CGTN.com.

Its content is also available on Twitter, Facebook, Instagram and YouTube, none of which are permitted in mainland China, as well as on Chinese social media platforms WeChat and Weibo.

The service operates from CCTV’s iconic new headquarters in downtown Beijing with production centers in Nairobi (Kenya) and Washington DC. A new European center is to open in London.

“At CGTN, we cover the whole globe, reporting news from a Chinese perspective. Our mission is to create a better understanding of international events across the world, bridging continents and bringing a more balanced view to global news reporting,” it says in a mission statement on the new website. “Ultimately, we believe facts should speak for themselves and are committed to neutral, objective reporting.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 7

Leave a Reply

7 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Which Provider is this on Sky or Freeview in the UK?

  2. Betsy Green says:

    I’m trying to find the new local channel for cgtn in Houston Texas.
    Please respond with the new channel.
    Thank you.

    • William Shumate says:

      Check cgtn Wikipedia, there is a list of stations that it airs on. Unfortunately houston is not listed. I too am in Houston and would like to watch it again.

  3. Yodit says:

    I love your wonderful presentation and unique angels to various issues around the globe. I watch the channel every day. But I am sure you know that Africa is a huge and diverse continent with over 50 independent nations. Can you please stop talking about an African country or a few groups of countries in the continent as “Africa”, the same way when you mention other parts of the world? I’m this I believe that you are making the same mistakes as the other mainstream media. Plus, the whole of Africa goes beyond the poverty news you project, I believe with the strong ties it has with China, you owe it as much to show it’s wonderful sides as well just like you do with China which is still a wonderfully developing nation with still much poverty to overcome.

  4. Louis Zee says:

    How can a person get CGTN in Houston, Texas

  5. Roger says:

    What tv channel is CGTN on in the Los Angeles area?

  6. JOE L EDELEN says:

    CCTV PREVIOUSLY WAS REBROADCAST IN HOUSTON, TX. NOW ITS GONE AND CGTN CANNOT BE FOUND. WILL THE NEW CHANNEL EVENTUALLY BE AVAILABLE IN HOUSTON?

More TV News from Variety

Loading