You will be redirected back to your article in seconds

Taylor Swift’s ‘Reputation’ to Hit Streaming Services Friday

Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market.

Speaking of timing, it seems likely that Swift’s move is calculated to keep her album at No. 1 for three consecutive weeks in the face of stiff competition from U2’s first album in more than three years, “Songs of Experience,” which arrives Friday. According to BuzzAngle, “Reputation” sold 1,580,574 copies in the U.S. through Tuesday, Nov. 28.

Shortly before Swift’s album’s release, Variety conducted an informal poll among industry insiders, who generally believed she would keep the album off of streaming services for a couple to a few weeks, although two others felt she’d withhold it for several months, as she did with her 2014 album “1989,” to maximize the amount of money she can bring in from physical’s much-higher profit margin (to say nothing of the millions the 2018 “Reputation” tour, dates for which have not yet been announced, will bring in), and trust that her dominance of “mindshare” will keep her chart numbers high.

After a nearly three-year hiatus, the singer returned her music to streaming services in June of this year — at the same moment frenemy Katy Perry’s new album was released (Perry’s album debuted at No.1 anyway). Swift had famously removed her music from streaming platforms shortly before the release of her 2014 album “1989,” decrying the services’ royalty payments. In 2015, she called out Apple Music for failing to pay royalties on streaming during free trial periods, but relented with Apple Music after a Fathers’ Day 2015 conversation with Apple SVP Eddy Cue in which he changed the company’s policy.

 

 

 

More Music

  • Doug Morris

    Doug Morris to Exit Sony Music at the End of March

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

  • Baz Luhrmann

    Olympic Figure Skating Revives 'Moulin Rouge' and Baz Luhrmann Is Loving It (EXCLUSIVE)

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

  • 'This Is Me' Catapults 'Greatest Showman'

    'This Is Me' Catapults 'Greatest Showman' Soundtrack Toward One Billion Streams

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

  • soundcloud-logo

    Twitter's Annual Report Reveals That Its $70 Million SoundCloud Investment Was a Bust

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

  • Kyle Frenette Congress

    Bon Iver's Manager Announces Run for Congress in New 'Wisconsin' Video

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

  • Usher Sunset Strip House

    Usher Lists Modern Spanish Home Above the Sunset Strip (EXCLUSIVE)

    Three weeks to the day after its release, Taylor Swift’s new album “Reputation” will be available on major streaming services, sources close to the situation confirm to Variety. While some reports say the album will be available at midnight ET, one source said the timing will vary by market. Speaking of timing, it seems likely […]

More From Our Brands

Access exclusive content