Taylor Swift’s ‘Look What You Made Me Do’ Racks Up Huge Sales, Streams, Airplay

Taylor Swift

UPDATED: Taylor Swift’s new single “Look What You Made Me Do” might be getting mixed reviews from critics, but there’s no question the song captured the pop-osphere in its first hours.

From the moment of its release at 11:30 p.m. ET Thursday, the song has racked up a total of 184,589 download sales, while the rest of Swift’s catalog is up 98% Friday from Wednesday, according to figures released by BuzzAngle Music Saturday afternoon.

On Sunday afternoon, BuzzAngle reported the song’s first-day audio streams at 3,048,667 out of 4.6 million total U.S. audio streams for all Taylor Swift songs.

Estimates are the single could top 550,000 in sales alone; Swift singles “We Are Never Ever Getting Back Together” (623,000) and “Shake It Off” (544,000) are her previous first-week best-sellers, although comparisons are unfair because download sales in general have dropped significantly in recent years.


Taylor Swift Reputation

Taylor Swift’s Big Week: From Rumors to a Marketing Juggernaut in Seven Days

On YouTube, the lyric video for the song reached more than 19 million views in just 24 hours (it was topping 26 million at press time), breaking the record for most views for a lyric video over that amount of time, previously held by the Chainsmokers/Coldplay collaboration “Something Just Like This,” which racked up merely 9 million. The song also shot up to the No. 1 spot on iTunes within 30 minutes and remains there.

A rep for Spotify confirmed on Saturday that Swift has set the new global first day streaming record for the platform with over 8 million streams for “Look What You Made Me Do.”

At radio, “Look What You Made Me Do” was, not surprisingly, the No. 1 song on MediaBase at midafternoon Friday, nearing 2,000 spins for the day.

iHeartRadio was fast on the bandwagon, world-premiering the song on its 144 pop and adult contemporary stations to what it called 20 million total audience spins (factoring each stations’ total listening audience every time the song is played), which they say is “a more accurate comparison to each individual person listening to a single stream.”

One format that wasn’t quite as enthusiastic was country radio. According to radio website All Access, as of Friday afternoon, only six country stations had played Swift’s song for a total of seven spins, including Cumulus’ WNSH in New York.

WQMX Akron PD Sue Wilson, who did play it, told the trade, “I didn’t want our listeners to have to go elsewhere to hear it, so we’re using it as our big trending topic.  Our morning show got just a couple of calls, and they weren’t positive. One said, ‘Don’t play it again, it’s not country.’”

The official music video for “Look What You Made Me Do” will debut during Sunday night’s MTV Video Music Awards. Director Joseph Kahn already had to take to social media to defend some fans’ charges that the teaser echoes Beyonce’s “Formation.”  The full “Reputation” album is set for release on November 10.



Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 15


    Leave a Reply


    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    1. CC says:

      That is one of the WORST songs I have ever heard in my life.

    2. Tennessee says:

      But come on, Spotify isn’t really a high bar — it’s famous for treating failure as success.

    3. Lucky says:

      Well obviously coming off one of the biggest albums in recent memory there’s going to be some interest. But this is no “Shake it Off”, either in replayability or empowering message, so we’ll see how it sticks. It seems like a pretty empty-slate song in that I can see many artists doing remixes and that’s probably how it will have legs.

    4. Anya77 says:

      I’m not a fan although I’ve bought some of her songs in the past. However I immediately downloaded (paid) this one after hearing it for the first time. Her usual fans probably don’t really like this song and the critics clearly hate it. But I think she’ll get some new fans who like the change in direction and that’s probably adding to the sales.

    5. JE says:

      Thank you Taylor Swift for stopping Despacito.

    6. Rocket girl says:

      The girl could touch a pile if crap and market like she knows how to do, and make it happen. I would look to be her new best friend.

    7. randompersonstoppingby says:

      I like the way you used a picture of a Taylor Swift lookalike instead of an actual picture of Taylor. LOL. I knew that wasn’t her. I Googled and Googled and Googled until I could confirm bc it looks nothing like her.

      • Ellie says:

        You have way too much time on your hands.

        • randompersonstoppingby says:

          I could say the same thing about you, “Ellie”, since you found the time to reply to my comment under what I’m sure is just one of your Variety usernames. But, having too much time on your hand is not a bad thing. I’ve never understood how people could find that insulting. Why would I not want to have free time??

    8. Luti says:

      The most success someone receives, more hate they get. TS is amazing

    9. Michelle Neary says:

      I wanted to love this song because I love Her last album but this was very disappointing. Why is she rapping & not singing? Miss her voice!

    10. Michael Anthony says:

      It’s her base fueling the song sakes and streams. If it doesn’t have longevity, it isn’t a success. And this piece of deadwood, seriously, is one of the worst songs of the year,

    More Music News from Variety