Taylor Swift’s ‘Look What You Made Me Do’ Music Video Debuts at VMAs (Watch)

Taylor Swift debuted an aggressive new era with her new single, “Look What You Made Me Do,” on Thursday night. The music video for the song, released Sunday night at the MTV Video Music Awards, makes it very clear: this is a very different Swift we’re dealing with.

In the video, she rises from the dead, quite literally, as a zombiefied version of the pop star crawls from the grave. It then gets much more glamorous, as Swift bathes in a tub of diamonds before cutting to a shot of her on a golden throne, snakes popping up behind her.

Swift ended the video with a bit that included every iteration of herself — from her innocent first album to her infamous 2009 VMAs appearance (where Kanye West interrupted her win to talk up Beyonce) to her new, edgy self.


Taylor Swift Reputation

Taylor Swift’s Big Week: From Rumors to a Marketing Juggernaut in Seven Days

“There she goes, playing the victim, again,” snarks one Swift, likely playing on media criticism of herself. Another’s on her phone, “getting receipts” — probably a play on the video in which Kim Kardashian “exposed” her controversial phone call with West.

“I would very much like to be exluded from this narrative,” says 2009 VMAs Swift, before the rest yell at her, “Shut up!”

Despite some mixed reviews, “Look What You Made Me Do” has already broken records in the few days since its release. Since being unveiled at 11:30 p.m. ET on Thursday, it had raked up 184,589 download sales by Saturday afternoon, according to numbers from BuzzAngle Music. On Sunday afternoon, its first-day audio streams were at 3,048,667 out of 4.6 million total U.S. audio streams for all Swift songs.

Meanwhile, the lyric video, released in tandem with the single’s debut on Thursday night, broke the record for the most-watched lyric video within 24 hours. So far, it’s already amassed more than 37 million views.

Sunday caps off a massive week for the megastar after about a year out of the public eye. Last Friday, she wiped clean her Twitter, Facebook, and Instagram accounts. She then teased her new single with short, cryptic videos of a snake on Monday, Tuesday, and Wednesday on Twitter, leading up to the release of “Look What You Made Me Do” on Thursday. On Friday, she previewed the music video on “Good Morning America.”

Katy Perry hosts the 2017 VMAs, which are taking place at the Forum in Inglewood, Calif.

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    1. Kim Zerweck says:

      I LOVE the song and video.

      Very creative and the ending with Taylor through the years was amazingly clever.

      This song/video style reminds me of Brittany Spears. Entertaining, edgy, and a song you cannot get out of your head.

    2. Barbara says:

      Whoops, she has done it again! I love it and she did what she set out to do. She really is a true artist. Taylor is one of the most generous artist in her age group. I can’t wait for the album to come out.

    3. "M" says:

      Taylor is so envious Katy Perry, sad.. also she looks “puffy” in this video and it just looks like she’s trying way to hard. YUK

    4. Valerie McGill says:


    5. Dave Dally says:

      The old singing about her love life taylor swift is now the repeating the same sentence taylor swift.

    6. Karen Kivacofsky says:

      Taylor Swift’s new video is a sad act by a spoiled, over indulged little girl who needs to SHUT UP AND GROW UP!

      • L says:

        She is doing what everyone should do. Great song great video. Wish I could be so blunt with my not so close friends if you know what I mean. Revenge can be awarding. Been there. 👿

    7. Leilani says:

      Her song is terrific. All haters gonna hate no matter what she does. Look what you made her do… write and produce ANOTHER grammy winning hit!!!! I love it!

    8. Sam Denby says:

      TayTay all like Sansa Stark GOT season finale.

    9. Joe Bloe says:

      Like it or hate it one thing is true; this girl’s got talent.

    10. Ash says:

      Was this a Katy Perry reject?

    11. WOW!! Loved it. Completely different persona.

    12. craig says:

      Taylor Swift 2017 = Lady Gaga from over five years ago

    13. Carl says:

      She only said ok to the “I feel like me and Taylor might still have sex” part, NOT the “Why? I made that bitch famous” line.

      So NO, she’s not a liar.

    14. CateStout says:

      My 13 year old was on the verge of tears to see her Taylor Swift, a once shiny happy girl from Wyomissing, PA and great artist turned into a common Hollyweird Ho-Ho-bag.

      We did see it coming hanging out with the likes of supermodels, actors, Beyonce, Lena Dunham, and idolizing skanks like Angelina Jolie. Ms. Swift packed on 15 pounds to appeal to the hip hop crowd so she gets props at least for not looking so skinny. Horrible and awful to see a once clean artist so dirty. What else could you expect, at 26, she’s done it all. No place to go but DOWN >>>

      • 52spirit says:

        You are aware this is a satire right? This isn’t really Taylor, she’s acting how people always say she acts, throwing back in their faces. Same as she did with Blank Space.

    15. John says:

      This song is terrible and the sexualized music video goes against everything that she said before when speaking in terms of not having to strip off her clothes for money. Swift’s “Reputation” album is looking to be similar to Britney Spears 2001 album “Britney” an album that also saw a “reinvention” of the latter artist as well. Very disappointed to hear and see this, nonetheless. If the rest of the album is going to sound this trashy, then I will not be giving her a dime of my money for this one or future albums for that matter if Swift chooses to stay this route.

    16. Swiftie says:

      First, the music video was amazing! Second, the receipts was referencing Katy Perry’s “Swish swish” which had the lyric “Karma’s not a liar. She keeps receipts.”

      • F**k you Taylor says:

        Wrong. Although Katy mentions “receipts” in “Swish Swish”, it’s actually a reference to when Kim Kardashian exposed Taylor’s lies. Taylor’s a f**ing hypocrite for claiming that she never gave Kanye permission to use her name in “Famous”. Kim recorded the phone call, so she has proof that Taylor actually approved the lyrics.

    17. Colin Schaan says:

      This was amazing! Cannot wait for the album!

    18. mattrod says:

      Cool Video

    19. Meredith says:

      The keep receipts line is from Katy Perry’s “Swish Swish.”

    20. Nichole says:

      Anybody else notice the connection between the diamonds and bathtub and the whole Kim K getting robbed in Paris situation?

      • 52spirit says:

        The bathtub was a reference to when she described the persona she played in the blank space video, saying she cries over a bathtub full of gems or something along those lines.

      • Allyssa says:

        I don’t think they’re related. I think the diamond and bathtub were there to remind us when medias wrote her as the richiest and also the greediest musician because she didn’t want to put any of her songs in Spotify. I’m still not sure anyway.

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