Pulse Music Group, Mass Appeal Partner for Urban Culture-Themed Original Content

Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture.

The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in 2010 and also houses Rick Rubin’s first publishing company American Songs, Beth and Luke Laird’s Creative Nation in Nashville, and Magnus Media, the Miami-based entertainment company launched by Latin star Marc Anthony.

Mass Appeal was launched in 1996 as a New York area fanzine, growing to include production and development of TV, film and commercial projects. CNN, TBS, Showtime, Comedy Central, Sprite, HBO, Under Armour, and Red Bull  have worked with Mass Appeal on urban culture-themed programming and campaigns. In 2014, the company partnered with rapper Nas on Mass Appeal Records, whose roster includes Run The Jewels, J Dilla, Dave East, Mannie Fresh, and DJ Shadow.

The joint venture seeks “to identify young and up-and-coming songwriters, producers and artist talent and use the unique leverage of Mass Appeal’s influence and relationships to secure key signings and promote the catalog,” the companies stated. “The companies will also work in tandem to create original music content for Mass Appeal’s film/television projects, as well as brand partners. PULSE will provide exclusive worldwide music publishing administration for the partnership through Pulse Publishing Administration and Hitcher Music respectively.

More Music

  • Drake Pusha T Kanye

    Drake, Pusha T, Kanye West Feud Escalates With 'Duppy' Diss Track, Tweets

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • Paul Bloch'Cop Out' film premiere, New

    Paul Bloch, Publicist to the Stars and Rogers & Cowan Chairman, Dies at 78

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • Despacito

    Two French Teens Arrested in Connection With Vevo Hack That Defaced 'Despacito,' Other YouTube Music Videos

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • New York - MAY 24, 2018

    Bill Murray, Gina Gershon, Steve Buscemi Celebrate Bob Dylan at Birthday Tribute

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • Pusha-T Daytona album

    Kanye West Paid $85,000 to Use Photo of Whitney Houston's Drug-Strewn Bathroom on Pusha-T Album Cover

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • Chvrches album review

    Album Review: Chvrches' 'Love Is Dead'

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

  • James Corden TBS Drop the Mic

    James Corden Drove a Porsche in Last Night's 'Carpool Karaoke' Thanks to Ad Deal

    Music publishing, management and services company PULSE Music Group has announced a joint venture with Mass Appeal, the New York-based media and content company specializing in urban culture. The Los Angeles-based PULSE, which represents such songwriters and artists as D.R.A.M., Starrah, El-P of Run The Jewels, Christian “Bloodshy” Karlsson, BØRNS, and Gallant, among others, was founded in […]

More From Our Brands

Access exclusive content