Sony/ATV Music Publishing has signed a worldwide deal with songwriter and rapper Cardi B, the company announced today. The Bronx, New York-born MC’s debut single “Bodak Yellow” has spent three weeks at No. 1 on the Billboard Hot 100 chart.
Cardi B said: “Oooo, I’m so happy to be with my new family Sony/ATV. ‘Bodak Yellow’ is only the beginning and we’re just getting started.”
Sony/ATV Co-President, U.S. Rick Krim said: “As ‘Bodak Yellow’ has already demonstrated, Cardi B is one of a rare breed of unique artists who the industry only witnesses occasionally. We are honored that Sony/ATV will get to work with this special talent who is not just impacting music but pop culture as well.” Senior Director, A&R Jennifer Drake added: “Cardi B is honest, real and refreshing and has the confidence to say exactly what she is thinking and feeling. It’s tangible and you can connect to that.”
While “Bodak Yellow” is her first hit, Cardi has been in the spotlight for several years, thanks to her role on the VH1 reality TV series “Love & Hip Hop: New York,” where she made her debut as a cast member in 2015 during season six. She released her first single “Cheap Ass Weave” during her first year on the show and an appearance on reggae superstar Shaggy’s single “Boom Boom.” She left the show last December and signed with Atlantic early in 2017.
In June during Remy Ma’s set at Hot 97’s annual Summer Jam music festival she was brought out on stage to be part of a superstar line-up also including The Lady of Rage, Lil’ Kim, MC Lyte, Monie Love, Queen Latifah and Young M.A. to perform Latifah’s hit “U.N.I.T.Y.”. That same month Atlantic unleashed “Bodak Yellow,” which hit No. 1 on the Hot 100 last month. It is the first chart-topper by a female rapper since Lauryn Hill’s “Doo Wop (That Thing)” in 1998 that did not feature any other billed acts, has sold nearly 500,000 digital downloads in the U.S. and been streamed more than 440 million times, according to Nielsen Music.
Cardi B is currently working on her first studio album, which is expected to be released in early 2018.