Frances McDormand’s drama “Three Billboards Outside Ebbing, Missouri” has launched with the second best limited opening of 2017, garnering $320,000 on four screens for an impressive $80,000 per screen average.
The Fox Searchlight title opened a week after A24’s debut of Greta Gerwig’s “Lady Bird,” starring Saoirse Ronan and Laurie Metcalfe, which scored $364,437 on four screens for the top limited opening of the year.
Fox Searchlight said “Three Billboards” played to capacity crowds all weekend with many sellouts. The film, which has a 95% rating on Rotten Tomatoes with an audience approval rating of 97%, played at the Arclight Hollywood and Landmark in Los Angeles and the AMC Loews Lincoln Square and the Regal Union Square in New York.
“Three Billboards” is directed by Martin McDonagh (“In Bruges”) from his own script. McDormand plays the mother of a daughter who was raped and murdered in a case that local law enforcement has been unable to solve.
The film was produced by Graham Broadbent/Blueprint Pictures and Pete Czernin. It’s partly financed by Film4. Woody Harrelson, Sam Rockwell, Lucas Hedges, Peter Dinklage, and John Hawkes also star.
“Three Billboards” has been establishing itself as an awards season contender. It won the People’s Choice Award at the Toronto International Film Festival and the best screenplay trophy at the Venice International Film Festival.
Fox Searchlight plans to add 12 more cities to the run this coming weekend. It will then expand to 400 to 450 locations on Nov. 22.
A24’s expansion of “Lady Bird” cracked the top 10 this weekend with $1.2 million on 37 screens for an impressive $33,776 per screen average.