‘Thor: Ragnarok’ Leads Social Media Buzz Thanks to Comic-Con

Thor: Ragnarok trailer
Courtesy of Marvel

Disney-Marvel’s “Thor: Ragnarok” dominated social media buzz with an impressive 264,000 new conversations last week, according to media-measurement firm ComScore and its PreAct service.

Marvel released a new full trailer featuring both Thor and Hulk at the Marvel showcase at San Diego Comic-Con on July 22. “Thor: Ragnarok” is scheduled for release on Nov. 3.

“Hunt for the Wilderpeople” helmer Taika Waititi directed the third standalone Thor movie, which seems to be quirkier and more offbeat than the first two, and is already drawing comparisons to “Guardians of the Galaxy.” “Ragnarok” stars Chris Hemsworth, Mark Ruffalo, Tom Hiddleton, Idris Elba, Cate Blanchett, Tessa Thompson, Jeff Goldblum, Karl Urban, and Anthony Hopkins.

Warner Bros. upcoming tentpole “Justice League” also performed impressively last week with 215,000 new conversations in the wake of the studio debuting a trailer and new posters with a cast panel at Comic-Con on July 22.

The 4-minute preview of the fifth film in the DC Comics Extended Universe focused mainly on Wonder Woman, Batman, Aquaman, Cyborg, and the Flash, but also introduced fans to the movie’s main villain, Steppenwolf. “Justice League” opens on Nov. 17.

Disney-Marvel’s “Avengers: Infinity War” generated 90,000 new conversations following the unveiling of a new poster at the Marvel showcase at Comic-Con on July 22, which fans have recorded on their phones and leaked the footage. “Avengers: Infinity War” opens May 18.

Fox’s sequel “Kingsman: The Golden Circle” produced 84,000 new conversations after the studio released a new trailer and an animated short on July 20, and screened footage with a panel at Comic-Con on the same day. Halle Berry chugged a large glass of whiskey at the panel.

The action-comedy opens on Sept. 22. Taron Egerton,  Colin Firth, Jeff Bridges and Channing Tatum also star.

Steven Spielberg’s “Ready Player One” generated 60,000 after Warner Bros. debuted its first trailer and Spielberg appeared with the cast at Comic-Con on July 22. The director did not discuss must about the plot but noted, “The Iron Giant is a real major player in this story.”

“Ready Player One” opens on March 30.

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  1. Steve says:

    So, is this movie about the twilight of the gods or some other lin e of trash?

  2. MovieBabble says:

    I feel somewhat bad for Warner Bros. It appears that from the Justice League footage they shared they are making serious attempts to listen to audiences about their DC films. And yet, a relatively smaller Marvel property still managed to receive more buzz from Comic-Con. Oh well, hopefully they both end up as great films!

    • Relatively small property? While Thor’s past two movies have been crappy. Marvel shoved Hulk in it, to reduce the movies chance of failing. Plus, WB needs to build trust after 2 bad movies. And while Wonder Woman did amazingly well and created some kind of positive buzz. WB need consecutive successes to capture the trust of the movie going audience.

      • Johnson says:

        So it surprises you that an official trailer for a movie that comes out this year trended more than a leaked trailer with horrible angels that comes out next year add in the fact that many people(myself included) refused to watch due to the fact that it’s illegal. People pages were getting suspended for posting and even commenting & it wasn’t fair to the people who pay thousands to get into comic con to get the special footage that’s not meant for us just yet.

        I’m surprised that Thor 3 trended more than JL though both look good. Years ago if you told me
        that Hulk and Thor teaming up was all it took to compete with the FREAKING JL I wouldn’t believe it .

      • MovieBabble says:

        I meant smaller as in compared to JL which is the biggest DC film yet, Thor is somewhat of a side story. Not saying that this a small property (obviously it isn’t by the scope of the trailers) but you would think that there would be larger wide appeal for a Justice League movie than a Thor movie.

        All your other points are very valid, however.

      • If JL is a critical success, the negative buzz will die down. But to me the most surprising part was the fact that JL beat out Infinity War. Which is probably the most buzzed about Marvel film.

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