Swedish Streaming Service Viaplay Gets New Head

Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay.

Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently decided to step down.

Between 2013 and 2016, Viaplay expanded its customer base by four times and grew its revenues by five times. Last year, Viaplay was also named the best Apple TV app in Sweden, Norway, Finland and Denmark. The service has been ramping up its investment in original programming, in particular drama series such as “Swedish Dicks” and “Veni Vidi Vici.”

“We provide our subscribers with a more varied streamed content experience than any other service, and there are so many opportunities to work with our fellow MTG Nordic entertainment brands to deliver even more integrated and engaging entertainment experiences – this is just the beginning,” said Gladnikoff.

“Viaplay is a fantastic entertainment product created by a hugely talented team that works very closely with our other Nordic entertainment businesses and family of brands – Viasat, Viasport, Viafree, and Viareal,” said Anders Jensen, CEO of MTG Sweden.

More Film

  • Fifty Shades Freed

    'Fifty Shades Freed' to Tie Up $37 Million in Opening Weekend

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • Robert Redford Sundance 2018

    Robert Redford Says #MeToo Movement Will Give Women More Opportunities in Hollywood

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • American Animals

    First Look at Poster for Buzzy Sundance Heist Film 'American Animals' (EXCLUSIVE)

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • Indie Sales Acquires Claus Drexel’s Political

    Indie Sales Acquires Claus Drexel's Political Documentary 'America' (EXCLUSIVE)

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • Rachel Weisz Cloud One

    Rachel Weisz to Star in Sci-Fi Movie 'Cloud One' (EXCLUSIVE)

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • Agnes Varda Sets Off to New

    Agnes Varda Sets Off to New Film Journey With MK2 (EXCLUSIVE)

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

  • Lara Croft Defies Death in New

    Lara Croft Defies Death in New 'Tomb Raider' Trailer

    Viaplay, the leading Nordic streaming service owned by Modern Times Group, has upped chief commercial officer Ira Gladnikoff to the position of head of Viaplay. Gladnikoff, who joined the outfit in 2015 and helped develop the streaming service in the Nordic region, will replace Jonas Karlén, who had been leading Viaplay since 2015 and recently […]

More From Our Brands

Access exclusive content