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‘Star Wars: The Last Jedi’ Rules Social Media Buzz Ahead of Premiere

Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media again last week with 185,000 new conversations as anticipation grows for the ninth film in the franchise, according to media-measurement firm comScore and its PreAct service.

Star Wars: The Last Jedi” has pulled in more than 3.97 million new conversations four weeks before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars returning cast members Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.

New cast members include Kelly Marie Tran, Laura Dern, and Benicio del Toro. It’s the final film role for Fisher, who died last December.

Disney-Pixar’s “The Incredibles 2” generated 80,000 new conversations last week following the Nov. 18 release of its first teaser trailer. The animated comedy is the sequel to the 2004 original with Holly Hunter, Craig T. Nelson, Sarah Vowell, and Samuel L. Jackson reprising their roles. The film is scheduled to be released on June 15.

Fox’s “Deadpool 2” generated about 48,000 new conversations, thanks to a surreal teaser trailer released on Nov. 15 offering mostly tips on how to paint — intercut with a few brief action scenes. Deadpool imitates Bob Ross, the late artist from PBS’ instructional show “The Joy of Painting” who provided extensive detail about what he was painting, in a video titled “Wet on Wet.”

“Deadpool” gave Fox its biggest hit of 2016 after earning $783.1 million worldwide, supplanting “The Matrix Reloaded” to become the highest-grossing R-rated film in history. “Deadpool 2” hits theaters on June 1, 2018.

New Line’s “Rampage” produced 40,000 new conversations following the Nov. 16 release of the first trailer for the action-adventure as Dwayne Johnson tries to save the world, with a giant ape named George and other giant mutants on the loose.

“San Andreas” director Brad Peyton helms from a screenplay by Ryan Engle, Carlton Cuse, Ryan J. Condal, and Adam Sztykiel with a story by Engle, based on the video game “Rampage.” The movie opens April 20.

Fox’s “The Greatest Showman” generated 20,000 new conversations in the wake of the release of the new song “Rewrite the Stars” performed by Zac Efron and Zendaya. The Hugh Jackman musical drama opens Dec. 20.

Most Talked About Movies 110717
CREDIT: Elizabeth Potash

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