New ‘Star Wars: The Last Jedi’ Trailer Boosts Movie to Top Social Media Charts

Star Wars: The Last Jedi” dominated last week’s social media buzz in the wake of the release of a new trailer, according to media-measurement firm comScore and its PreAct service.

Disney-Lucasfilm’s “Star Wars: The Last Jedi” generated 537,000 new conversations last week with the release of the full trailer at halftime on Monday Night Football on Oct. 9, accompanied by ESPN cross-promotion and the release of new posters, toys, IMAX and VR material, and cast interviews throughout the week. Tickets also went on sale on Oct. 9.

“Star Wars: The Last Jedi” has pulled in more than 3.39 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off.

Disney-Marvel’s “Thor: Ragnarok” also generated a hefty 213,000 new conversations last week, lifting its total to 1.51 million three weeks before the Nov. 3 opening of the tentpole. The studio released extended clips and cast interviews throughout the week.

The third “Thor” film is directed by Taika Waititi from a screenplay by Eric Pearson and the writing team of Craig Kyle and Christopher Yost. It stars Chris Hemsworth, Tom Hiddleston, Cate Blanchett, Idris Elba, Jeff Goldblum, Tessa Thompson, Karl Urban, Mark Ruffalo, and Anthony Hopkins.

Warner Bros. “Justice League” produced 33,000 new conversations last week as the studio released new clips and announced that tickets go on sale Oct. 30. The most recent trailer follows Wonder Woman and Batman as they team up to assemble a group of heroes to fight a newly awakened threat. “Justice League” opens Nov. 17.

Lionsgate’s comedy sequel “Tyler Perry’s Boo 2! A Madea Halloween” produced 29,000 new conversations last week ahead of its Oct. 20 launch. Perry returns as his signature character a year after “Boo! A Madea Halloween” grossed $73 million domestically.

Disney-Marvel’s “Avengers: Infinity War” generated 23,000 new conversations, thanks to announcing an upcoming trailer on Oct. 12 and posting a new casting call hinting at a character death. “Avengers: Infinity War” opens May 4.

CREDIT: Elizabeth Potash

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