Veteran Executive Julie Fontaine to Head Netflix Film Publicity (EXCLUSIVE)

Netflix
Courtesy of Netflix

Veteran publicity executive Julie Fontaine has left Lionsgate and will be heading up film publicity for Netflix starting at the end of the month, Variety has learned.

She will report to chief communications officer Jonathan Friedland. A Netflix spokesperson confirmed the hire, saying, “She’s a superstar. We are very excited.”

Fontaine joined Lionsgate in March, 2011, as executive VP of theatrical publicity after co-head of film marketing Sarah Greenberg had departed for a job with the Weinstein Company. Fontaine, who reported to marketing topper Tim Palen, had been VP of domestic publicity at Disney Studios and had held PR positions at Miramax and Cowboy Pictures.

Related

Okja

Netflix CEO Boasts 1.5 Million-Plus Subscribers in France, Vows to Invest More in Local Film, TV

During her tenure, Lionsgate has expanded through the $412 million acquisition of Summit Entertainment in early 2012 and the $4 billion purchase of Starz late last year.

Summit handled publicity on the fifth and final “Twilight” movie, “The Twilight Saga: Breaking Dawn — Part 2,” which generated $830 million in worldwide box office and enabled Lionsgate to top the $1 billion mark in domestic grosses for the first time.

Fontaine handled publicity on Lionsgate’s four-film “Hunger Games” franchise, which grossed nearly $3 billion worldwide and established Jennifer Lawrence as global star; “Sicario,” which received three Academy Award nominations; “Hacksaw Ridge,” which received six Academy Award nominations; and breakthrough musical comedy-drama “La La Land,” which received 14 Academy Award nomiations and won six Oscars on its way to grossing $450 million worldwide.

Netflix has been aggressive in film acquisition and development. The streaming giant had two titles — Noah Baumbach’s “The Meyerowitz Stories” and Bong Joon-ho’s “Okja” — among those vying for the Palme d’Or at the Cannes Film Festival last month. The festival announced it would change its rules starting next year and ban any films from competition that do not have French theatrical releases.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading