You will be redirected back to your article in seconds

‘It’ Trailer Sets Record for Most Online Views in Single Day

It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day.

New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December.

That figure stood at 246 million views, 36 hours past its release.

Thirty localized versions of the trailer for the adaptation of Stephen King’s hit 1986 horror novel were released on Wednesday at 9 a.m. PT, notching more then 81 million views and 1.8 million-plus shares from U.S. Facebook instances alone. It rapidly rose to No. 1 on YouTube’s trending videos and remained there throughout the day.

The trailer also helped “It” pick up buzz on Twitter, with trends for “It,” “It Movie,” “Pennywise,” and the “Red Balloon Emoji.”

Directed by Andres Muschietti, the film follows seven children who are terrorized by the evil clown known as Pennywise, who takes advantage of the fears of its victims, disguising itself while tracking down prey.

The film’s cast includes Bill Skarsgard as Pennywise, Finn Wolfhard (“Stranger Things”) as Richie Tozier, and Jaeden Lieberher (“Midnight Special”) as Bill Denbrough.

“It” opens in theaters on Sept. 8.

More Film

  • Lupita Nyong'o Harvey Weinstein

    Lupita Nyong'o Details Harvey Weinstein's Advances Toward Her in Op-Ed: 'I Felt Unsafe'

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • Harvey Weinstein

    Weinstein Co. Staffers Ask to Be Released From NDAs

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • AFM: Brenton Thwaites, Ben Robson Starring

    Film News Roundup: Brenton Thwaites, Ben Robson to Star in Thriller 'A Violent Separation'

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • The Snowman Trailer

    'The Snowman' Reviews: What the Critics Are Saying

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • Harvey Weinstein Quentin Tarantino

    Quentin Tarantino on Harvey Weinstein: 'I Knew Enough to Do More Than I Did'

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • 'Only the Brave' Taps Trump Digital

    'Only the Brave' Taps Trump Digital Guru Brad Parscale (EXCLUSIVE)

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

  • The Classics Film Festival unspools in

    Classics Film Fest Unspools in Colombia (EXCLUSIVE)

    “It” has raced past “The Fate of the Furious,” setting the record for the most-watched trailer online in a single day. New Line Cinema’s teaser for “It” generated 197 million views globally within 24 hours of its release, topping the previous record of 139 million set by Universal’s “The Fate of the Furious” in December. That figure stood at […]

More From Our Brands

Access exclusive content