Dolphin Digital Media Acquires 42West in Multimillion-Dollar Deal

Leslee Dart, Amanda Lundberg Allan Mayer
Marcel Lundberg

42West, one of the biggest publicity firms in Hollywood with a roster of A-list clients that include Meryl Streep, Tom Hanks and Martin Scorsese, has been sold to Dolphin Digital Media, a company that specializes in film and digital content.

The announcement, which was made on Thursday afternoon, indicated that the sale was valued at $28 million, which will be paid in stock. 42West’s three founders — Leslee Dart, Amanda Lundberg and Allan Mayer — will remain in their current roles, as will the organization’s staff in New York and Los Angeles.

“We’ve been extremely impressed with 42West’s profitability and consistent revenue growth, and with the significant percentage of recurring revenue from its large stable of loyal clients,” said Bill O’Dowd, the CEO of the Miami-based Dolphin Digital, in a statement.


Steven Spielberg Tom Hanks Meryl Streep

Steven Spielberg, Tom Hanks and Meryl Streep Team Up for Pentagon Papers Movie

Dart started her company, which was originally called the Dart Group, in 2004 after her contract at PMK/HBH famously wasn’t renewed by Pat Kingsley, following a 23-year-run. “At this point, I’m still shellshocked,” Dart told The New York Times about her abrupt exit.

Two of her colleagues, Lundberg and Mayer, joined her new business as partners. They brought along many of their high-powered clients with them, as they built up 42West into a PR and marketing powerhouse.

For three decades, Dart has been a ubiquitous presence at Hollywood’s biggest awards shows and red carpets. In “The Devil Wears Prada,” when Miranda Priestly realizes she must clean up her messy divorce, she says that she needs to call her publicist — also named “Leslee.” It’s a line that star Meryl Streep added to the script as an homage.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 1

Leave a Reply

1 Comment

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Wow. Ol’ LD is looking rough. Might be time to refresh some of the procedures!

More Film News from Variety