Box Office: ‘It’ Will See a Monster $103 Million Weekend

It Movie 2017
Courtesy of Warner Bros./Brooke Palmer

The two-month domestic box office drought has ended emphatically with New Line’s horror-thriller “It” heading for a massive opening weekend of an estimated $103 million at 4,103 North American sites.

It’s the biggest domestic launch since “Spider-Man: Homecoming” opened with $117 million on July 7-9 and the fifth best launch weekend of 2017 after “Beauty and the Beast,” “Guardians of the Galaxy Vol. 2,” “Spider-Man: Homecoming” and “Wonder Woman.”

Based on the 1986 Stephen King horror novel, “It” is attracting moviegoers in numbers far above earlier forecasts, which were in the $65 million to $75 million range. The R-rated title, which focuses on a group of adolescent friends  battling a small town’s demon, is the 47th movie to open above $100 million domestically.

“It” wound up with $51 million on Friday, which included a stellar $13.5 million from Thursday night previews — the third-largest preview number for 2017, trailing only Disney’s “Guardians of the Galaxy Vol. 2” and “Beauty and the Beast.”

Hurricane Irma will hold down moviegoing in the Southeast this weekend with the massive storm expected to hit Florida and Georgia late Saturday. Irma could dent weekend attendance by as much as 5%.



Stephen King’s ‘It’ Reviews: What the Critics Are Saying

But the weekend should be the first in two months to wind up above the comparable 2016 frame, which saw “Sully”  open with $35 million. The North American summer box office plunged 14.6% to $3.8 billion, the lowest  total since 2006, according to comScore.

Open Road’s  romantic comedy “Home Again,” starring Reese Witherspoon, was heading for a distant second place in line with expectations with $8.6 million at 2,940 sites.

PostTrak data from comScore showed strong audience reaction to “It” previews, with 48% calling the movie “excellent” and another 38% rating it “very good.” Made for about $35 million, “It” stars Bill Skarsgard as the evil clown Pennywise along with Jeremy Ray Taylor, Sophia Lillis, Finn Wolfhard, Wyatt Oleff, Chosen Jacobs, Jack Dylan Grazer, Nicholas Hamilton, Jaeden Lieberher, and Jackson Robert Scott.

“It” has plenty of critical support with an 88% “fresh” rating on Rotten Tomatoes. Directed by Andy Muschietti, “It” will smash the record for largest September opening set by “Hotel Transylvania 2” in 2015 with $48.5 million, along with the mark for biggest opening weekend by a horror or supernatural film, held by 2011’s “Paranormal Activity 3” with $52.6 million. New Line is already working on the second part of the story with Gary Dauberman officially hired to script and Muschietti expected to return.

Lionsgate’s “The Hitman’s Bodyguard,” which has won the last three weekends, will likely lead the rest of the pack in third with around $4 million. The action-comedy has generated $59 million in its first three weeks.

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  1. purnama agung says:

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  2. jbauty2012 says:

    The new “IT” is the perfect (pre)Halloween rollercoaster for all ages (with adult companion, eheheh), a truly new classic for the genre.

  3. Giri Indah says:

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  4. loco73 says:

    I’d say its well deserved. This was a good, solid movie, which given the past couple of weeks at the movies, is a welcome respite. I really liked the chemistry of the kids and the fact that they really tried to capture the essence of Stephen King’s novel. The cinematography and score of the film were also good.

    I only hope that Chapter 2 is at least as good, and the casting of the adult versions of the kids will be crucial in that sense. Given the success of this first installment, I don’t think we will have to wait too long for the next one. Actually I would have preferred if they had filmed the movies either back to back or simultaneously. But these days at the movies, beggars can’t be choosers…

  5. Jacen says:

    Last week, Reich-wing clowns were on here peddling the lie that the box-office downturn of the previous weeks was due to “real murrica’s'” rejection of “librull” Hollywood (and not the truth that there were no new releases at the end, and very few captivating ones before that, in addition to the onslaught of Harvey). They also predicted that IT would bomb as further “real murrica” rejection. I pointed out the silliness of their views while also positing that they would come on here this week with a doubling down of their stupidity.

    And sure enough, here they are. IT opens to record SMASHING numbers, turning a profit in its first three days, and the Reich-wingers are essentially in a pre-adolescent tizzy of “durn you, Reality, stop not conforming to our fantasy land.”

    Here’s the news, to get ahead of any further idiocy next week: IT will have a big drop off, probably of 60%. How do I know this? Because I have been following box-office reporting since the ’80s. Movies that open this wide and this big inevitably have big drop offs. Horror movies also have big drop offs. Combine the two, and it’s safe to say 60%–UNLESS the audience really loves it, in which case the drop off will most likely be closer to 40%. Those drop offs have nothing to do with “rejecting dem dere librulls” and “dat dere commie King who done don’t worship our new god, the immature teen in a geezer’s body, the personified troll, Chairman Mouse Dump.”

    So what will IT finish with? Hard to say, but these numbers suggest a final tally of over 200mil, possibly 250mil.

    And that’s just domestic–international could tack on anywhere from 100 to 500 mil extra.

  6. Veby says:

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  7. If every Prez.Trump voter stays away with their family the film will lose upwards of 100,000,000 viewers.Couldn’t happen to a better bunch of sc–bags.

    • Man1985 says:

      You’re assuming that every voter = potential movie goer

      You’re also assuming the Trump voters even give a s*** what he likes and doesn’t like

      So if tomorrow Trump says he prefers Reebok over Nike your of the mind that Reebok will sell 100,000,000 million shoes as a result?

      With that kind of *ss backwards logic I’m surprised you even have the brain capacity to work a computer keyboard or phone.

    • David B. says:

      Robert, the vast majority do not care.

    • Bill Clay says:

      The movie is a smash hit. When are you deplorables going to realize that you are the minority in this country?

    • WTF? says:

      What scum bags are you talking about. lol What does this movie have to do with Trump?

    • Cass says:

      lmaoooo. lol It overperformed by about 40 million. That’s now how it works bud. lmao.

  8. Bas says:

    Warner Brothers are just unprecedented!

  9. So why does it include Thursday’s number when we are told it is the weekend?I just read a story that people are avoiding the President hating King’s story in droves and that after the weekend it will die at the Box Office.

    • Mayweather says:

      Much as you might wish it would fail as some kind of vindication for Trump, that is not going to happens. If anything, I think Trump’s behavior would help push to the top movies that oppose him.

      Have you seen what the man has been doing and saying? I am just amazed that anyone can still talk about supporting him when he has proved so conclusively what a stupid, heartless jerk he is.

      • David B. says:

        First weekend box office reports always include Thursday night preview showings.

        As for flopping, that boat has sailed. The movie’s first weekend made back three times it’s budget.

        The film could leave theaters on Monday and walk away a smash.

    • Pete says:

      It was made for ~$35 million and is making more than $100 million in the US alone this weekend. Even if it “dies” next weekend (which I doubt), it’s already a huge success.

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