‘Beauty and the Beast’ Shows That LGBTQ Characters Are Good for Business (Guest Column)

Courtesy of Disney

This weekend, Disney’s “Beauty and the Beast” scored a huge victory at the box office, earning $175 million, making it the biggest March opening of all time.

But it’s more than a box office victory — it’s a victory for everyone who believes that we all deserve a chance at happiness, no matter what you look like, who you love, or whether you’ve been placed under a curse by a powerful enchantress.

The film’s lesson is just as salient today as it was 25 years ago when the animated version was released: When we get stuck on the skin-deep traits that divide us, we miss out on the chance to know people who can shape and change our lives. When we’re open-minded and inclusive, we have a much easier time finding the adventure, joy, and love we seek.


Emma Watson stars as Belle and Dan Stevens as the Beast in Disney's BEAUTY AND THE BEAST, a live-action adaptation of the studio's animated classic directed by Bill Condon.

‘Beauty and the Beast’: Emma Watson & Cast Bring the Classic Songs to Life

This version of the film drives that point home for the LGBTQ community with director Bill Condon announcing a “gay moment” for one of its characters, LeFou (Josh Gad). LeFou’s happy ending may be a small moment in the film, but it’s a huge leap forward for the film industry, and for inclusion and acceptance for all LGBTQ people. That’s why we at GLAAD asked our supporters to join #TeamLeFou and share photos of their families seeing the film on opening weekend.

Of course, whenever art and popular culture take steps to be inclusive of LGBTQ people, there’s narrow-minded blowback (now that’s a tale as old as time). But these anti-LGBTQ groups masquerading as “pro-family” are small in number and reach. The massive box office success of “Beauty” indeed marks another milestone: showing how obsolete and out of touch anti-LGBTQ activist groups truly are today. Americans are more accepting than the film’s intolerant critics would have us believe.

Even before it opened, the movie became the fastest-selling family film in Fandango history, with more than 1,000 showings selling out in major markets like New York and Los Angeles, as well as in small towns from Montana to Texas.

Questioning whether it’s appropriate to include an LGBTQ character in a children’s film is frankly absurd. Kids see LGBTQ couples and families in their everyday lives — we’re their moms and dads, their teachers and neighbors, their uncles, aunts, and grandparents. And “Beauty and the Beast” is hardly the first all-ages show to include openly LGBTQ people: PBS’ “Postcards from Buster” started the trend back in 2005, current hits like Cartoon Network’s “Steven Universe” and Nickelodeon’s “The Loud House” earned critical praise and GLAAD Media Award nominations, and treating LGBTQ characters the same as everyone else helped propel the film “ParaNorman” to an Oscar nomination. Just this week we learned that the new “Power Rangers” will feature a queer female superhero. Media reflects the world that we live in, and today that includes LGBTQ people and families.

Including LGBTQ characters doesn’t just demonstrate good values — it’s also good for business. TV shows like “Empire” and “Modern Family,” and movies like “Star Trek,” have been tremendous global hits. At a time when only 17.5% of studio films include LGBTQ characters (according to GLAAD’s latest Studio Responsibility Index), and only a small portion of those have any meaningful screen time, we hope these heartening small steps will inform studio heads that audiences are ready for more inclusion in our movie theaters and on our TV screens.

Entertainment is one of America’s biggest exports, so these characters make a real difference not just at home, but all over the world. We live in a country where LGBTQ people have the right to get married and start families, but think of what seeing LeFou will mean to youth in countries where that’s not the case. Some of those young adults will see this movie and know they don’t have to change their identities to fit someone else’s definition of who they should be.

Roger Ebert once said that movies, at their best, can be machines that generate empathy. At a time when too many people are looking for ways to divide Americans, I’m grateful to Disney and all the studios that continue to work toward a world filled with more empathy, more acceptance, and more love. In my mind, that’s the happiest ending of all.

Sarah Kate Ellis is the president and CEO of GLAAD.

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  1. Jim in NYC says:

    I have to wonder whether it’s having a gay character that’s good for business or conservatives losing their alleged minds that’s good for business.

  2. Gustavo H.R. says:

    Do you really think this particular movie – Disney’s The Beauty and the Beast – broke out like that because of a gay supporting character?


  3. LOL Wow, silly article. “Beauty and the Beast” is one of the most popular Disney movies of all time and the first animated film to be nominated for Best Picture. It’s legacy alone guaranteed this movie was going to succeed. Not Emma Watson (Besides Harry Potter, has she sold anything?), not even the effects. No one cared about a forced change in a no-nothing, sixth billed character who in the original film was comedic relief AT BEST. His name was Le Fou…get it? THE FOOL! Why no one gets that is beyond me but people acting like there was always this gay chemistry between him and Gaston is like trying to say that Peter Parker secretly wanted Harry Osborn while Peter talked the whole movie about wanting Mary Jane. People are being way too dense about this. You say LgBTQ are good for business. Okay…”Moonlight” is the second lowest grossing Best Picture winner in history. Has only made $22 million, barely got a boost from the Oscar wins it got. Usually post-award season, award winners get more box office attention because audiences want to see what all the hype is about with such concrete proof and yet THE LGBTQ movie of the year could barely make make it past $20 million. Are LGBTQ characters good to have? Yes, absolutely. I’m not against progressiveness by any means. But trying to make such a small group of people (2% – 4% in the world is about 280 million people…out of 7 billion that’s nothing) out to be a necessity is just lying to yourself. Every story you’re trying to shoehorn gay characters (Trini in “Power Rangers” is apparently a lesbian now? Seriously?) into every franchise and story is actually an offense to the LGBTQ community. Instead of just writing characters naturally in a narrative, they want to make themselves out to be flashy, intentionally outcast characters. I mean is anyone happy in the LGBTQ community here that the character they make is essentially the most viled character in the story? Just saying.

  4. John Th says:

    ” At a time when only 17.5% of studio films include LGBTQ characters”

    Since gays only represent 3-4% of the population, shouldn’t you be ecstatic about a number like 17%?

  5. John Th says:

    This is the silliest article of all time. This is Beauty and the Beast. This movie was going to make a ga-zillion dollars with or without the “gay moment”.

  6. Marie says:

    This movie made money because of over hype from the media and nostalgia. The majority DIDN’T CARE if there was a gay person in it especially since that gay character was a minor character. And the gay moment was a “blink and you’ll miss it” type of moment. So if the director kept his mouth shut you would have never known Le Fou was gay and I don’t know how dancing with someone who is the same gender as you makes you gay.

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