The first-day number indicates that the STXfilms comedy may fall short of the low end of forecasts in the $23 million to $26 million range for the Wednesday-Sunday period. The seventh game of MLB’s World Series may have kept some potential moviegoers away from opening night.
Audiences gave the movie a B Cinemascore, as opposed to the A that the original “Bad Moms” received when it in opened in July of 2016.
The R-rated “A Bad Moms Christmas” sequel was produced for $28 million, with Mila Kunis, Kristen Bell, and Kathryn Hahn returning to star as under-appreciated and over-burdened women. Their mothers, played by Christine Baranski, Cheryl Hines, and Susan Sarandon, show up unexpectedly for the Christmas season in Chicago.
The R-rated “Bad Moms” was a surprise hit, grossing more than $180 million worldwide last year, so the studio moved quickly to bring back the stars, producer Suzanne Todd, and the directing team of Jon Lucas and Scott Moore.
Tracking for the third Thor movie has remained impressive since numbers came out last week with the latest forecasts in the $100 million to $118 million range for its launch weekend at 4,080 locations. The rollout includes 3,400 3D screens, 391 Imax screens, 616 premium large format screens, and 204 D-Box locations.