AMC Slams MoviePass, Threatening Legal Action

AMC theater
Courtesy of AMC

AMC Theatres is threatening legal action against MoviePass, a subscription-based service for cinema-goers, hours after the company announced it will allow customers to see a movie a day for less than $10 a month.

In a statement, the world’s largest exhibitor dismissed MoviePass as “a small fringe player” and said that its model “is not in the best interest of moviegoers, movie theatres and movie studios.”

AMC’s stock has been hit hard in recent weeks after it released disappointing quarterly earnings and lowered its projections for 2017. The summer box office is in a slump and a stream of film flops have dragged down exhibition stocks. Shares of AMC took a beating again on Tuesday following MoviePass’ pricing announcement — the company’s stock ended the day down 2.57% at $13.25.


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What Is MoviePass? The Pros and Cons of $10-a-Month Unlimited Films

MoviePass didn’t just unveil a new pricing plan on Tuesday. It also announced that had sold a majority stake to Helios and Matheson Analytics Inc., a publicly traded data firm, for an undisclosed price.

Since it was founded in 2011, MoviePass has roiled exhibitors, who have engaged in legal action at various points to try to stop its development.

In an interview with Variety, MoviePass CEO Mitch Lowe said the deal has yet to close, but expressed concern that AMC’s stance could hurt his business.

“I’m not worried about it killing the sale,” he said. “What I’m worried about is it confusing customers and making them believe they can’t use this service at AMC theaters.”

MoviePass is using the capital injection from the sale to fund an overhaul to its pricing model. It will now enable customers to see a movie a day in a theater for a $9.95 monthly fee, far less than the cost of a ticket in many major markets.

MoviePass re-sells the tickets to customers and purchases them at full price using a MasterCard debit card. It claims it boosts attendance by 111% and that its customers buy more concessions. But exhibitors have preferred to bolster their own loyalty programs instead of aligning themselves with the service. For instance, AMC has invested heavily in growing its Stubs rewards program.

In the statement, AMC said it is consulting with its attorneys to determine if or how it can prevent a subscription program offered by MoviePass from being used at its locations. It questioned the longterm viability of MoviePass’ model, noting that the average ticket price for watching a movie at AMC Theatres in the most recent financial quarter was $9.33.

“From what we can tell, by definition and absent some other form of other compensation, MoviePass will be losing money on every subscriber seeing two movies or more in a month,” AMC’s statement reads.

Lowe acknowledges that his company is subsidizing ticket buyers and will lose money in the process. However, he believes that MoviePass will be able to prove its value to movie theaters and studios, and that in the future they will cut the company in on their additional profits. Theater owners could also either pay MoviePass back with advertising or give them a percentage of the concessions sales.

“There must be some way to make us whole,” said Lowe. “We know we have to prove the value we deliver and, at that point in time, where we’re delivering value to studios and theaters, we can work together with them in a constructive manner so that everybody makes more money.”

At one point, AMC and MoviePass had worked in concert with each other. In 2015, the companies partnered on a pilot program in select markets. Ironically, MoviePass uses data from that initiative to support its claims that it bolsters concessions sales and attendance. In the ensuing years, AMC has gone from ally to foe. On Tuesday, it was withering in its dismissal of MoviePass’ ambitions.

In the statement, it said “that it is not yet known how to turn lead into gold,” adding, “In AMC’s view, that price level is unsustainable and only sets up consumers for ultimate disappointment down the road if or when the product can no longer be fulfilled.”

The company said that reducing pricing to accommodate the MoviePass model would negatively impact the customer experience and would leave them unable to “operate quality theaters.” It went on to suggest that the MoviePass model would have a chilling effect on the creative community by cutting them out of the income they receive from movie theaters.

“While AMC is not opposed to subscription programs generally, the one envisioned by MoviePass is not one AMC can embrace,” the company’s statement reads. “We are actively working now to determine whether it may be feasible to opt out and not participate in this shaky and unsustainable program.”

Lowe, a co-founder of Netflix and the former head of Redbox, compared AMC’s reaction to the blowback those home entertainment companies received from movie studios and video rental chains when they offered DVDs by mail or via kiosks.

“This is so much like Blockbuster was when we rolled out Netflix or Redbox,” said Lowe. “It’s the big guy being afraid of the little guy offering better value to consumers.”

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  1. Paul M Grable says:

    Just like MAC is in the concession business and shows movies in order to attract patrons, I assume Movie Pass has another “real” revenue stream which requires a large subscription base. Probably has something to do with the analytics company that’s buying them.

  2. Emily Francis says:

    I don’t think MoviePass will be successful because it is not making money now if they are paying full price for the tickets and selling them cheaper to its members. Eventually they will be forced the raise their prices and will make its members go right back or close to what they were paying before they had MoviePass. It’s a great thing right now, but not for long. AMC really shouldn’t be complaing, considering they will be making more money in the meantime with MoviePass buying their tickets. And they will be making so much more with snack and drink sales like never before, considering way more people will be watching movies during MoviePass’s beginning growth of its members. Either way you look at it, MoviePass is really benefiting AMC.

    • Jack says:

      Moviepass will make their money once they get enough members (which they definitely should if they keep by their promise) by selling their user’s data, that’s where the true value is. They can know what movie one watches and where, allowing for better targeted advertising plus it helps commercialize nearby businesses as well. I truly think It’s a win-win situation for everyone: moviegoers (cheaper tickets), theatres (more soda and popcorn sales) and nearby restaurants, bars, etc. (offering coupons).

  3. Jack says:

    AMC not only needs to adapt and accept this great offer by moviepass but also upgrade their horrible IMAX projectors. Just tried to see Dunkirk at AMC theatres in Century City and me as well as other few people had to walk out of the theatre as anyone seated half towards the front of the theatre wasn’t able to see a clear picture. Not sure if this was because this was a 2D movie playing on a 3D projector or whatc but the image wasn’t clear at all. The folks in the back didn’t mind as this was not noticeable. It was like watching a giant TV up close and one was able to see the pixels on the screen. Horrible horrible horrible. The whole purpose ti pay over $15 per ticket to watch at a theatre is to have a better movie experience not the opposite! I tried to give it a chance by complaining to a crew member to tell the projectionist to do something but after 15 minutes in the movie the picture just stayed the same. So no more AMC IMAX movies for me. Get better projectors please and oh their coffee sucks too!! Way to go AMC you keep like this and you will go the road of Blockbuster.

  4. IVYMBA says:

    AMC needs to embrace the future. EVERY industry who has faced disruption has whined and complained, but the reality is…change’s inevitable. Taxies didn’t like Uber, hotels didn’t like Airbnb, Blockbuster didn’t like Netflix…get over yourself AMC this is happening and you should be embracing it instead of doing the business equivalent of “if you don’t play by my rules I’ll take my ball and go home.” There is actually lots of research which supports MoviePass’s premise, AMC has done some of it themselves. People DO spend MORE money on ancillary products or services when the primary offer is lower. Airlines have been doing this in Europe for years. You charge $1 for a flight and then $100 for everything else. AMC’s admitted they have seen teather admission increase as a result of MoviePass. I would also wage, AMC has also seen their concession sales increase. I frequently attend movie previews at AMC, so a free ticket. I have seen 10 in the last 6 months and each and every time I attended almost every single person in the theater spent the money they saved on a ticket and purchased overpriced concessions. We aren’t talking your normal soft drink and popcorn either. People where buying multiple items. The business model is sound, the research supports it, so stop complaining AMC. You are only going to alienate your customer further by not embracing this.

    • getaneditor says:

      Though to be “fair”, taxi companies and hotels have many valid complaints, because they have to pay many more taxes and follow much stricter regulation than the competing services.

  5. nedrith says:

    Yesterday I spent $11.50 at a budget movie theater for ticket + popcorn + drinks that doesn’t get movies until a couple of months after the first tier of theaters get them. EXPENSIVE especially for the quality of the movie theater and the fact that I have to wait a couple of months. I can go to Regal and pay close to $25 for ticket + popcorn + drinks of a decent a size. Again EXPENSIVE. At those rates I will almost never go to Regal and will only once in a while go to a budget theater. at $10 a month I will probably see 3-4 movies that are almost never sold out, which means with self ticketing Regal pays basically nothing for me seeing it, and I will once in a while buy popcorn and drinks. That’s where movie theaters will make their additional money from a service like this.

    Theaters need to adapt to keep prices down and keep themselves relevant. They already have the advantage of getting shows well in advance of DVD/Blu-ray or stream services but that right no is there only advantage. When my entire household of 5 people go out to see a movie and we end up paying $75-$90 to see a movie that is expensive compared to watching a movie on a streaming service or buying it off of Amazon to stream it to us.

    Moviepass is great, especially for those of us seeing movies alone. I worry that their business model won’t be viable but theaters SHOULD support them because they will help keep them relevant. Moviepass also needs a better website, atleast from a non customer perspective without a active account.

  6. davelee says:

    I gave up going to the cinema when I finally tired of the poor focus, picture jitter- and worse the habit of the management to use the projection bulb way beyond its proper brightness lifecycle. Too many lousy movies hardly helped either. And this was in modern multiplexes. Admittedly decent digital projection has kicked in since then- but the films have gotten way worse.

    The problem with the modern cinema is that it is the laziest, easiest and ‘cheapest’ form of ‘going out’- people no longer go for the experience but so they can say they’ve ‘gone out’ once a week. And Hollywood responds by giving up on movie quality, and milking the capive audience with pretty horrific ticket price increases. Hollywood’s sales experts know that so long as the total cost is still better than the other forms of evening entertainment, people will still continue to opt for the cinema.

    In the UK one can usually subscribe to a local multiplex chain and get a very good ticket price reduction if one visits the cinema 6+ times each month. In the USA, a forward commitment to hit the cinema at least 4 times a month should give a good discount. And while individual ticket prices (and concessions) gouge the punters so very badly, the chain owners can hardly act shocked when services like MoviePass appear. Besides with the age of 3D over, and with the Far East film business now paying for the production costs of an increasing number of Hollywood ‘blockbusters’, it is time for the real cost of a cinema visit to fall significantly. Mass production (more customers per item) is supposed to lead to lower costs. And as this Summer proves, Hollywood is actually spending much less on a given ‘blockbuster’ than ten years ago (even if they still lie about the actual production budget). Many of this years’ films clearly cost less than HALF of what the studio said (thanks to ever cheaper use of computers). And this combined with the vastly bigger world wide marketplace means the studios can afford a much lower ticket price than even a few years ago.

  7. Michael says:

    I willingly pay considerably more money to watch movies at Arclight in LA so I don’t have to put up with ads and cell phone morons. I doubt if they will honor MoviePass. I also only go to movies at the theater that benefit from the large screen experience since I have a big screen TV at home.

  8. Real says:

    Hopefully this leads to theaters lowering their ticket prices. Theyve jumped up big time in my area thanks to minimum wage being raised and the trickle down effect.

  9. Prime says:

    Lets correct something here that people keep repeating. AMC is NOT losing money. AMC is making money hand over fist. They just aren’t making the profits they projected. There’s a big difference between losing money and not making enough profits.

  10. DJ says:

    I don’t see how this is a “lose” for AMC except maybe dashing their hopes of growing their own “rewards” program. And since they’ve had rewards programs for at least 20 years and I’ve never seen any “reward,” they can keep it. So, they are left with an option to pack their nearly empty theaters with people that buy their way-overpriced popcorn, drinks, and candy AND get the full price for a ticket from MP. The only problem that I see here is that MP will go broke, because I can’t possibly see how they will make it float even if they sell the marketing data. At present, I attend about one movie per year because the ticket and food prices are way too high, and the theaters and the experience sucks! So, I stay home and watch on my 71″.

  11. My nearest theater is an AMC and I have been a Stubs premeire card holder and a Movie Pass subscriber for years now. Stubs rewards are nothing special, their theater is never clean, The self serve butter for popcorn hardly ever is stocked, nor is salt. The place is always understaffed. If it comes down to Movie Pass or AMC… I gotta go with Movie Pass and that is at the $40 a month I’ve been paying. If movie pass is paying for the ticket I don’t see what is up AMC’s hind section. More customers, they still have to pay for concessions and theaters are known for not making their money off of tickets but concessions.So AMC is saying they are ready to turn away customers for using a service that some of us have been using with them for nearly 6 years. From the way they run their theaters I’m not surprised they’re like the Comcast of theaters.

  12. Crystal Brooks says:

    There is no downside for AMC. They should stop whining and get on board. They could see increased attendance. If that happens, they may see an increase in concession sales. I love my movie popcorn! As for the experience, they could learn a lesson from arthouse theatres who don’t allow cellphones in their movie theatres. Hollywood needs to do their part and make better movies. Otherwise, I’m happy to wait the few months until it hits streaming.

    • Alpha says:

      The downside to AMC is that they are jealous they didn’t do it first and now they’ll have to play catch up and offer it to their Stubs members to stay competitive.

    • Marc Smith says:

      Of course there is a downside for AMC. You think they don’t run the number? You think they don’t know how much money they lose from this deal? They tried it in test markets. They looked at the results. They saw that this didn’t benefit them. So they decided they didn’t want to be a part of it. They are in business. They are losing money. They don’t want to be engaged in an enterprise that loses them more money. And as for not letting cell phones in theaters… The day there is a shooting in a theater & the victims couldn’t phone for help because they were forced to leave their cell phones outside… AMC will be out of business. (PS No one cares if you stay at home.)

      • DJ says:

        .. and another thing on the “importance” of cell phones in theaters .. Tell me, just HOW did theatergoers for multiple decades before cell phones possibly survive?! If theater owners in this day and age are so negligent in supervising their theaters safety that they are relying upon their patrons cell phones for their safety, then they are already liable!

      • DJ says:

        MP would be paying AMC full price for a ticket. So, I don’t see how it is a lose for them. AND they win by selling their overpriced food and drinks. I just don’t think it’s a viable business model for MP. And the cell phones in the theaters are a BIG reason why I don’t go to movies anymore! Tired of little punks holding their dam.n phones in my face for two hours!

      • Robert Owen says:

        AMC isn’t currently losing money. Moviepass pays the full price for the ticket. All moviepass is doing currently is increasing the amount of people who visit AMC’s theaters. I’ve had moviepass for 4 months now. In those 4 months, I’ve spent more on movie concessions than I have the rest of my life combined.

  13. Justin Leone says:

    It seems like AMC’s complaint is a transparent attempt at undermining MoviePass for the sole purpose of copying their model for their own exclusive prescription service.

    MoviePass is paying full price for tickets, and then giving them to its subscribers, in the hope that enough people will spend more on their subscriptions (by seeing less than one movie a month on average) than MoviePass needs to spend on tickets. Basically like an insurance company that takes in a monthly income and then pays out to its subscribers according to the agreement they make when they sign up.
    They also hope that the increased business they bring to the theaters will allow them to make an arrangement with theaters for a price discount or return on concession stand profits.

    This is a straight-up win for theaters, who get the benefit of selling more tickets (at full price, unless they agree to a discount), with MoviePass assuming all the risk.

    The only reason I can think of that AMC would lose out due to MoviePass subscribers getting confused and thinking they couldn’t use AMC theaters, is because of AMC’s own public hostility towards MoviePass. The only reason I can think of that AMC would be hostile to MoviePass is if they want to institute their own subscription service in order to coerce customers to exclusively use AMC theaters, and don’t want to compete with MoviePass, which would not be imposing that same restriction.

    I hope the backlash against AMC for such a transparent attempt at undermining a consumer-friendly service in order to stifle competition is swift and harsh.

  14. Nick Archer says:

    Fun Fact: AMC Entertainment Corp is owned by Dalian Wanda, a Chinese multinational organization known to be the world’s largest cinema operator.
    So yeah, they’re soooooooooo “losing money” on MoviePass.

  15. Smith562 says:

    While I agree with his comment that AMC’s reaction is the big guy feeling threatened by the little guy, his Blockbuster feeling threatened by Netflix or Redbox analogy doesn’t hold, because if this little guy needs the big guy to operate. If Movie Pass drives big guys like AMC out of business, then Movie Pass will no longer have a business. Movie Pass will likely see a huge surge in business with this promotion and then raise prices dramatically after a few months or start restricting the number of movies people can attend – hoping their users have gotten so enamored with the service by then that they’ll pay the jacked up price or keeping pay the same amount for fewer movies because it would still be cheaper than buying individual tickets, similar to ClassPass.

  16. Matt Spiegel says:

    So the idiots let an outside company offer discounts for their movies and now they are worried about their financial future…

  17. Jen says:

    Here’s a thought for AMC, and really any movie theater chain out there. Why not develop something similar to MoviePass for your chain and tie it into your perks program? You’ll create massive brand loyalty, you’ll reap all of the benefits because it would only work at your chain, you’d still make money off of concessions, and considering movie theaters claim they make almost nothing off the sale of the ticket they aren’t really losing anything with this system. Additionally, people like to support their local theater (even if it is a chain) so I could see a large swath of the population being willing to purchase an AMCPass (just an example) since AMC is the primary theater in their town so they can support that local theater AND rack up perks. Instead of taking legal action, take a hint and follow suit AMC.

  18. Bob Barnett says:

    You guys are missing the point. Movie Theaters are not surviving. They are going down more and more. Being against this idea is fine, but then you need to come up with something else to get people to the theaters. Constructive criticism is far more valuable than just griping about people who try to come up with new ones to help the situation. If something new doesn’t happen soon, all theaters will end up closed or change into dollar theaters.

  19. CMNSNS says:

    A service like MoviePass — which is thoroughly unsustainable; you WILL pay more long term so it can cover it’s gargantuan losses — DEVALUES the movie-going experience for anyone who DOESN’T want to sign up — effectively holding the experience hostage.

    Why would lovers of “cinema” or anyone who tries to treat the experience as something even remotely special want to pay full price to sit in a theater full of people who paid one-third (or less) the price?

    You want to enjoy a movie in an UNcrowded theater without all the cell phones, rude talk and annoying children and teenagers? Good luck. MoviePass will surround you with bargain-priced rabble at every show, and you get to stew at the fact that you never really had a problem with the existing ticket prices!

    Enjoy trying to hear the movie over the sounds of Cletus and Murlene loudly sharing six trays of nachos and thirteen drink barrels with their entire welfare brood DIRECTLY BEHIND YOU, and three people texting each other on cell phones RIGHT IN FRONT OF YOU.

    Do you like to appreciate the art of film? Not with MoviePass! You’ll get more of everything you HATE about the experience already — but can currently sometimes avoid by going on a weeknight, a late show, or a couple of weeks after opening night — and you’ll feel FORCED to sign up just to justify paying less for such a devolved, devalued experience.

    Exhibitors need to fix their experience A BIT, but this is NOT the solution. Short term, it’s a worst-case scenario: crowded, noisy theaters full of BARGAIN HUNTERS and people who would never otherwise bother (and who have countless options at home). Long term, it’s not sustainable, which means users will suddenly be hit with price increases to cover MoviePass’s astronomical losses, which will ultimately return the experience to exactly where it is right now.

    • Creg Wall says:

      did you fall & bang your head, I don’t have a huge problem with movie prices now, but most movies these days leave little to be desired, so my smart brain tells me if I can get it substantially cheaper… duh.. & btw, moviepass isn’t going to lose anything, because they have another company that is financing “this”.

    • Prime says:

      It sounds to me like when you’re going to the movies you want the champagne experience at beer prices. Pony up for the Lux theaters if the general public bothers you that much.

      • Creg Wall says:

        unsustainable… they’ve been in business goin on 7 yrs now.. I don’t think you even understand how MP works.. your th kind of whiny stuck-up person that no one else wants to sit next to…not just at the movies…EVER… period..

    • Bob says:

      You’re not very smart and you make wild assumptions. I don’t go to movies because I don’t like people. Your comment about welfare speaks volumes about how smart you are. When I have gone to the movies it’s all sorts of people who are problems, typically due to cell phones. You talk about devaluing “cinema”. I don’t go because its value doesn’t outweigh the frustration of people and their phones. If you drop the price down to $10 a month, I’d go periodically. I’d pay $10 a month. Instead I go to a movie maybe once a year. The theater would be making more money off of me than they do now and I’d put up with a problem that already exists for such a low price. You seem to believe that these annoyances aren’t already in place and that a theater should be mostly empty except for you. Again, you’re not very smart. If you want uncrowded then stay home. Theaters exist only to put people in seats — as many of them as possible with as many of them stopping for food and drinks between the front door and that seat. The theater doesn’t care about the “art of film” and they don’t care whether you care. Just stay home. It’s better for everyone if you do.

    • Frank Rizzo says:

      I don’t get your comment. So your premise is people saving money will make you have a bad experience at the theater? Or are you saying only low life’s want to save money? Or the people who will use MoviePass will also text during a movie?

      Huh? Surely you can’t be serious. Sounds like you work for AMC or another chain. Or you hate being around people, in which case you should just stay home.

      Now back to reality, so many movies recently have really really sucked. For my family (of 4) a typical movie EXPERIENCE costs around $100 at our local theater. And for what? Garbage movies and over priced concessions. Sure, we don’t have to go, but our kids want to so we do. We do a lot of family outings and have fun doing it. But if we do, and there is a less expensive way to do the same thing, then why not? It makes no sense to avoid a deal because it may make me spontaneously text during the movie ::facepalm::

      • CMNSNS says:

        And really, BITCHING about “garbage movies and over-priced concessions”, then saying you’d still put up with the EXACT SAME THING just because you pay less for the privilege is kinda sad.

      • CMNSNS says:

        Yes, saving people money will lead to a bad experience at the theater, and it will DEVALUE the experience for those who CHOOSE not to sign up for MoviePass or are unaware that it exists and therefore STILL PAY FULL PRICE. There’s nothing else to “get”, really.

        But since you obviously didn’t get it, I’m partly saying the problems people complain about NOW will only be COMPOUNDED during the period that people take advantage of MoviePass before its unsustainability kills the whole program. A lot of movie-goers — especially those of us who DON’T mind the current price of a movie ticket and DON’T feed the beast at the concession stands — don’t enjoy having to deal with UNNECESSARY DISTRACTIONS for something even as simple as a two hour film.

        I don’t work for a theater chain, nor would I ever, and I’m well aware that they ALL need to adjust their pricing AND offer better rewards programs, but MoviePass is not the key to survival. You can’t have SOME people paying a HUGE fraction of what others do and expect to survive. It’s one thing is some customers use a discount coupon or rewards card offered by the theater itself, where the discounts are rarely more than 10-15%, or a free movie if you pay for ten, etc., but filling theaters with people (AND plenty of rabble) who pay only 20 – 30% of the regular rate to a third-party company that admits it’s bleeding money is a lose-lose long term.

        Don’t worry, Frank. You’ll see. But until then, enjoy the discounts while you can. Eventually, you and the family will be back to $100 movie nights or watching them at home.

        Your last sentence had me laughing out loud, literally. You completely MISSED MY POINT.

  20. Steven Stratton says:

    In my opinion, crappy movies are a big part of the problem. Hollywood has been playing it safe for so many years. I’m not going to spend $20 to see yet another ghost movie that consists of purely of cheap jump scares and high-pitched female screaming. Hollywood needs to let the reins go on their writers and give them the freedom to create original, quality movies. The best movies are the ones that were different and stood out, not a mish-mash of cliches.

    • Aaron says:

      “You want to enjoy a movie in an UNcrowded theater without all the cell phones, rude talk and annoying children and teenagers? Good luck. MoviePass will surround you with bargain-priced rabble at every show, and you get to stew at the fact that you never really had a problem with the existing ticket prices!”

      Does Movie Pass somehow allow its users to disregard the cell-phone rule? I’m confused. As for the “bargain-priced rabble at every show” I don’t know what your movie-going experience has been like, but if you’re suggesting that the next Marvel extravaganza will now have an audience full of ‘noisy teenagers’ then I just don’t know what I’ll do with myself!

      Your argument does not really address anything important. It basically amounts to, “I think creating a more affordable option for seeing movies will allow lower-class people into the theater and we can’t have that!” That’s a pretty classist argument.

      Rather, a more meaningful argument against Movie Pass would be the high-end luxury theaters that charge a premium for many of the things you want. This can go one of two ways: If Movie Pass allows people to purchase tickets for high-end theaters (that typically charge anywhere from $15-$18 a ticket), this could destroy their business model and force them to relinquish the amenities that make them desirable. On the other hand, if high-end theaters are NOT part of the Movie Pass subscription service, then it could potentially create a BOOM in those markets for many of the reasons that you just stated.

      I have no illusions that the $10 price model is not sustainable, and like many other similar programs, I anticipate that price will go up after an initial adoption phase. But the reality of the situation is that attendance across the board is down, and this does seem like a veritable way to reverse the trend.

      • Coachd says:

        You do realize that there are many many people sitting next to you in a theater that didn’t pay full price for a movie right. Fandango gives discounts on tickets, atom gives discounts on tickets… TMobile Tuesday gives out $4 movie tickets all the time. Your all or nothing excuse doesn’t hold water. More people doesn’t always mean more bad. I have had good experiences at full theaters. Im sorry you think people that want a deal are trouble makers.

      • CMNSNS says:

        Not classist at all. As I’ve said repeatedly in this section, it will DEVALUE the experience for those people who either don’t want to bother with MoviePass or are UNAWARE of its existence, and it will only multiply the DISTRACTIONS they already face when they go to the theater because there will be that many more people there, especially after opening weekends.

        I’m well aware that many MoviePass users will be capable of respecting the experience and other patrons around them, but many others will not, and the percentage of the latter will only increase on nearly any given night thanks to MoviePass. As is their RIGHT. Meanwhile, those screenings will still have people in them who paid full price, and THAT’S not fair. It’s either all or nothing — everybody gets a discount rate, or nobody does — no exhibitor chain in their right mind should support a third party (especially one that’s hemorrhaging money by its own admission) to offer this. They should get their OWN shit together and either lower tickets and concessions to bring back patrons, or beef up their OWN rewards programs to offset same.

  21. Mark Sleep says:

    The movie price doesn’t both me, concession prices do! They could do better by offering reasonably priced concessions. Such as 1, 2, 3 dollar pop and popcorn options.

    • CMNSNS says:

      Exactly! And PROPER portion sizes, too.

      The markup is so obvious that most people should just avoid it and bring their own snacks if they’re SO desperate to eat and drink crap during a two-hour movie.

      Why not just buy a ticket, watch the movie, and GO HOME? No one NEEDS oversized, overpriced pop and candy during a two-hour movie.

  22. CMNSNS says:

    What is it with these GLORIFIED MIDDLE MEN pushing their unsustainable programs? So many “digital entrepreneurs” are nothing more than middle men, positioning themselves between YOU and the PRODUCT you want. And then two more middle men will pop up and fill the two new gaps the first one created. When the CEO even admits it’s not sustainable without FORCING the theatre chains to play by his rules, you know it’s doomed:

    “Lowe acknowledges that his company is subsidizing ticket buyers and will lose money in the process. However, he believes that MoviePass will be able to prove its value to movie theaters and studios, and that in the future they will cut the company in on their additional profits. Theater owners could also either pay MoviePass back with advertising or give them a percentage of the concessions sales.”

    Reselling these tickets at a, what, 60 – 70% loss is NOT sustainable. Furthermore, it would all but force regular moviegoers who DON’T mind the price of the experience and CAN afford it to either sign up for the unsustainable MoviePass or just abandon the experience altogether. After all, why continue to pay $10 – $15 to sit in a theatre with people who only paid a couple of bucks? Talk about devaluing the experience! They can kiss my money goodbye. And, since MoviePass is unsustainable, there are no long term consumer benefits to signing up; eventually, users are gonna be hit with PRICE INCREASES when the whole model starts to fail in the short term, regardless of pressure from exhibitors.

    I’ll admit that the chains could lower their pricing A BIT, especially on concessions, but since I don’t buy concessions for that very reason, that’s for someone else to worry about. When I go to the movies, I go FOR the movies. Nothing else. People bitching that “it costs $375,000 to take a family of three to the movies!” just aren’t doing it right. Sign up for the exhibitors’ reward programs if they have them, buy ONLY the movie tickets, see shows on “cheap nights’ if that’s an option, and EAT AT HOME or take snacks for your kids.” You don’t NEED concessions, video games, experiential crap, etc. There are ways to enjoy it without going broke.

    By the way, if you’ve got kids, seeing movies in a movie theater should NOT be a priority considering all the options available in the home. You’ve got no one to blame but yourself when a family night out at the movies bankrupts you. Is it REALLY so bad to wait, what, TWO OR THREE MONTHS to watch the picture on pay-per-view, streaming, etc. It’s not like there’s not a TON of other new or recent movies and shows to watch in the meantime. This “me and my whole brood MUST see it NOW” mentality is just an invitation to go further into debt.

    • Nick Archer says:

      I have read every single comment you’ve made, here…and you are an ignorant blowhard.
      You don’t know a thing about business, particularly the movie business, and it sounds like you are yet another selfish millennial, who expects everything to be made for you, and not a general audience.
      If you’re not, that makes your ignorance even worse, because you’d be old enough to know better.
      I don’t really care whether you agree with the idea of MoviePass or not, but steadily defending AMC as if they are the good guys here is ridiculous.
      They are owned by a multinational, billion dollar corporation.
      Even if they were losing money on MoviePass…which they aren’t…they wouldn’t be losing money.
      While I am not convinced that MoviePass is a sustainable business model, I am also not convinced that it can’t pave the way for similar ideas that are, in fat, representative of a new way to experience media, without breaking the bank.
      Your prejudice against the average moviegoer is borderline racist, and definitely classcist, and nothing you’ve said makes any sense to anyone who isn’t also a bitter blowhard.

    • Steven Stratton says:

      Dude, take a chill pill.

      For a lot of people, concessions are part of the experience, especially in a nostalgic sense. Besides, most people don’t want to sit through a 1 1/2 – 3 hour movie Not only that, but it’s also where the theatre’s profits comes from. If everybody suddenly decided to be as “smart” as you, they’d be out of business.

      • CMNSNS says:

        Your opinion didn’t change my facts, either, not one bit. So I guess this battle of wits has come to an end and we shall await the inevitable implosion of MoviePass. Enjoy it while it lasts. ;)

      • Steven Stratton says:

        Oh yeah, and MoviePass could totally be sustainable. Between potential data-mining and advertising, it could definitely turn a profit.

        Once again, I’m not saying MoviePass is good, just stating a fact.

      • Steven Stratton says:

        Your first reply: I’m not taking a side on this, so there’s no point in throwing your reasoning or logic out at me. I’m simply stating facts. People like refreshments during movies. People want to have refreshments during movies. People get annoyed when refreshments are overpriced. To some people, it’s an essential part of the experience. You might not like it or understand it, and that’s fine, but your opinion isn’t going to change those facts. Most, if not, all theatres do not allow moviegoers to bring refreshments from home. Sure, most could probably get away with it, but that isn’t something you can expect of everybody.

        Second comment: You need to make up your mind to whether you think people should even buy refreshments or not, because you keep flipping around. You’re either berating people for even considering buying refreshments, or you’re complaining about high concession prices. Also, it doesn’t sound like you know how businesses work… Theatres can charge such high costs for refreshments because they know people *will* buy them. If people did stop spending money at concessions, prices should drop. Which is good and a valid point of your argument that people shouldn’t spend so much. But my point was, if people stopped buying concessions altogether, either theatres would go out of business, or ticket prices would skyrocket for everybody – even the people that wouldn’t usually buy refreshments.

      • CMNSNS says:

        Most people DO sit through a 1.5 – 3 hour movie without refreshments. How desperate are you that you can’t sit still for such a short period of time without stuffing your face with food and pop? And even worse, why can’t you just bring something from home, or pick up a friggin’ candy bar or a bottled soda at a convenience store and eat it at the theater? Oh wait, I forgot, you’re “nostalgic” for the concession stand, regardless of how much they charge you!

      • CMNSNS says:

        Dude, nostalgia isn’t worth twenty bucks for a bag of popcorn and an oversized, unhealthy cup of sugar water. If you’re REALLY so nostalgic, you’d push theater chains to LOWER THE CONCESSION PRICES to a point where MORE people would buy them. The only reason they’re as high as they are is BECAUSE the majority of theater-goers DON’T ACTUALLY BUY THEM due to obscene profit margins. Well, the smart ones, anyway. But if you feel you’re “doing your part” to help the struggling exhibition business by forking over $5.00 to $7.00 or more for maybe 25 cents worth of popcorn and “butter”, more power to you. Shame to consider how many MORE people would buy a bag if it were priced at the still-profitable $2.00 to $4.00 range.

        And that’s where the brain trust behind MoviePass saw a window of opportunity: target the ticket prices instead — even though they’re insanely paying FULL PRICE for tickets to resell at a HUGE LOSS — in order to entice people back to the theaters to pay those inflated concession prices most of them can’t afford.

        But if you see that as sustainable, I’d advise you to sign up early and use it as much as you can before it FAILS.

      • Steven Stratton says:

        Edit: “Most people don’t want to sit through a 1.5 – 3 hour movie without refreshments.”

  23. Ragg says:

    “and said that its model “is not in the best interest of moviegoers,”


    • obidawsn says:

      CMNSNS, you seem to have no idea how movie theaters work. Do you have to have concessions to enjoy a movie? No. But for some, it’s a part of the experience. Whether it’s for you or not is another thing. When I’m by myself, I don’t bother with concessions. But when I’m with my wife or the kids, we sometimes will get some popcorn (using refillable buckets and coupons that bring the price to a better range). It’s all a matter of opinion on whether you want concessions or not. But as for why they raise the prices on concession. It’s not because people aren’t buying it. It’s because they are, and they realize they can just charge whatever. Granted, more and more people are starting to avoid concessions because of the higher prices. But the fact that theaters won’t allow other foods into the theater gives them the opportunity to charge whatever they want. When I worked at a theater, the concession stand was always busy, even though people complained about the prices, then. It’s gotten even worse, now, and yet people are still lined up at the concession stand. They are losing some customers, but it hasn’t been enough for them to realize that the higher prices are actually what’s hurting them.

      I understand where MoviePass is getting their ideas from. The manager I had when I worked at a movie theater said she would rather manage a $1 (discount) theater because they made more money (thus her percentage of the profits were higher). The reason was that people would pay more for concessions if they weren’t paying as much for the movie tickets. A lot of those theaters have closed down, but there were other factors involved (much of that having to do with the fact that studios have been releasing their movies on home video quicker). I remember a movie theater, at one time, decided to offer free movie tickets for a promotion. They sold lots of concessions during that time, and was making more money, so they continued the promotion. They eventually closed, due to other issues, but they were actually making more money during the time they were offering free movies than they were before. So it’s a viable reasoning that MoviePass has. But, yes, there are a lot of other issues with movie theaters that they need to address, that they need to. Adding fancier seating and luxuries isn’t going to be a draw if you’re just going to raise the ticket prices even more for those things.

  24. Drew says:

    No sorry amc movie flops is not the problem. The problem is movie theaters thinking its ok to charge so much for a ticket and consessions. When you have to pay almost $30 for two people to get into a movie, have popcorn and a drink thats just ridiculous.

    • Mark Sleep says:


    • Sharon says:

      You are right drew.I use to work for a theater before they became amc in nc.I seen what was coming next.higher prices on every thing. Its sad it cost so much to attend a movie tgese $14.99 for alg popcorn n lg drink with one refill that’s off the wall.

      • CMNSNS says:

        Here’s a thought. DON’T BUY THE POPCORN AND POP. Buy the ticket. Watch the movie. Go home. Do you REALLY have to have something to occupy your hands every minute of the day, let alone pump excessive sodium and sugar through your system in a two-hour time span? Good GRIEF, people!

  25. Christopher Voss says:

    The business model that would support long term viability is on the backend. By collecting the individual preferences and viewing history, they can then data mine and sell the analytical insights.

    • brandon says:

      A single admission (NO IMAX or 3D) is $12!! Even ifl this program doesn’t last, why not take advantage of the savings?!? Why complain about the savings in new first place?!? Well, unless you work for AMC in the first place.

  26. Dre says:

    I don’t love it either. But it is a concession that should be made to save he movie theatre experience. Otherwise, going to w common place to view a movie on a large screen will disappear. Theaters will continue to make money through food and hospitality.

  27. Dee smith says:

    Yes AMC will be paid in full for every standard ticket but I believe it will cost the theaters money
    On the 3d n IMAX tickets because then no1 will wanna pay to see movie in imax or 3d cause u can see it for way less on standard
    Yes the movie pass doesnt include 3d n IMAX but it takes away from giving the customer at the theater the option to buy 3d or IMAX if they use this
    The people who comment dont see the negativity of this from theater side
    But if they already losing money then its worth giving a try cause now that person who came once a month to movies is now coming 4 times or more plus buying concessions more. So I would try it and go from there

    • Prime says:

      3D is already dying off. Theaters have been cutting back on screenings and even IMAX has said they will release fewer 3D movies.

    • John Doe says:

      Death to 3d. I hate 3d movies and wish Hollywood would concentrate on a good movie instead of this “experience” on a bad movie.

      • CMNSNS says:

        Long live 3D! We’re currently enjoying the longest revival of 3D in movie history — over ten years now — and it’s not going anywhere. Don’t like it? Piss off to the 2D screening. Granted, it may not be the big deal for home viewing that it briefly was, but blame the studios for thinking it would ever be anything but a niche there. At theaters, where virtually EVERY blockbuster/franchise film STILL comes with a 3D option, it’s still a viable format. Look at all the BIG movies coming next year — most of them WILL have the option. And at home, us true fans have something truly unique to enjoy that was denied previous generations who could ONLY see it in theaters.

      • Jon Dukes says:

        I used to be a manager of a theater and I can tell you that theaters make VERY LITTLE money on ticket sales. I’m talking when a movie first comes out they are making probably $1 or less per ticket. The real money is in the CONCESSIONS where they charge $9 for a large popcorn that cost them around $0.50. Just because they may lose people in 3D and IMAX seats does not mean it will cost them at all and it will be more than justified in sales of popcorn/soda/candy/etc. and MoviePass knows this.

  28. John Baker says:

    There are many times I feel like a movie but nothing is playing that I’d care to spend money on in that just the ticket price alone vs the chance of disappointment and how I watch in theaters isn’t worth it. Of course, it’d even better when there are multiple movies I’d consider or do want to see as it’d take the pressure off but that scenario isn’t as common . For all of them though it is a guaranteed sale of at least a Dr Pepper/Cherry Coke and popcorn or nachos which is better than one less sale. I’m just one person but I’m sure there are more people like myself in how people make such choices. I didn’t even know Moviepass existed until just a half-hour ago.

    • CMNSNS says:

      Guaranteed how? Not everyone blows money on horrendously overpriced popcorn and unhealthy soft drinks when they go to the movies. Some of us are actually smart. We know that it’s a ripoff. We know why the theatres charge so much for it. We know a huge portion of first week revenue on the films goes to the studios, with theatres keeping more for themselves in subsequent weeks with lower attendance. We know all this, yet we choose not to support the unhealthy concession food at usurious concession prices. And we’ll happily pay $10-15 a ticket. All the other stuff is a foolish waste.

      • John Baker says:

        Justin Leone has pretty much said everything I would in a reply. I’ll add that I have nothing against anyone that doesn’t usually or outright refuses to buy any concessions. For me, it is part of an experience that has value worth paying for. I enjoy most of the intentional phenomena of movie theaters on a personal and cultural level. I don’t actually care and don’t measure my experience on what others are doing as long as it is within the reasonable expectations of the experience. A cell phone going off or constantly lighting up would bother me, what people are or are not buying doesn’t even register. The only thing I’d point out in his comment is that I might get nachos instead, but if I know the theater only has nachos with a crinkly container I won’t bother because I don’t want to take the chance of disturbing anyone else, but I can accept if others have. Not that you care for whatever reason you’re coming at me with. I don’t understand your hostility.

      • Justin Leone says:

        “Guaranteed how? Not everyone blows money on horrendously overpriced popcorn and unhealthy soft drinks when they go to the movies.”

        CMNSNS, you need to work on your reading comprehension. He is only speaking for himself (which he says explicitly), and he is guaranteeing that he buys a soda and popcorn for every movie he sees, and that, thanks to moviepass, he will see more movies that he might have otherwise not risked the ticket price on.

        Of course, he extrapolates that to assume that others will do likewise, and even if he can’t guarantee that everyone will (as was YOUR assumption about his argument), I agree with him that it’s a fair bet that many will.

        I have no idea if MoviePass will prove sustainable in the long run, but if it’s not, no one else is at risk other than MoviePass itself, so why not let them try it? The only reason that makes any sense for AMC to try to undermine them is if AMC wants to institute their own subscription service, and don’t want it to have to compete with MoviePass. It goes without saying that any competing service that AMC creates will restrict subscribers to AMC theaters, hurting both consumers and their competitors.

      • Brian Keith says:

        It seems you have a pent-up anger about concessions. Have a Coke and a Smile, man. Life is short.

  29. Bernice Maminski says:

    Bigger fringe players were people like Meryl Streep and Robert De Niro bringing on their politics and pissing off the conservatives in this country. Do you think conservatives are going to run to the theater now? How stupid. What a bunch of morons.

    • Cody says:

      Funny you say that. Liberals are normally very loud in their protesting. While conservatives are not.

      I got fed up with the outspoken politics of liberal Hollywood. The name calling they’ve done to anyone they disagree with.

      But I haven’t taken to the streets to shout down or get them to stop making movies.

      Nope. Instead I just made a personal decision not to reward them with my movie going dollar. Looks like others are doing the same

  30. Topher S. says:

    As it is, paying nearly $10 for one movie at a theater is often less than worth it. People talk, use their phones, etc and theaters are hesitant to enforce noise and phone policies. Not surprising as in some areas they might get a gun pulled on them. Still, it’s insane. Here in St. Louis when a nice new theater opens it’s enjoyable until word spreads and the rude crowds move in. Unless it’s a special movie like “Dunkirk” that requires a big screen I’m more likely to stream it at home in peace and save my money. If studios and theaters want viewers to be ok with ever increasing prices when there are more and more alternatives they need to find a way to make the experience worth it again and not worry about loyalty programs.

    • CMNSNS says:

      That doesn’t make sense. You’re saying that a service like MoviePass would actually encourage you to put up with all the noise and rudeness you currently HATE when you go to the movies? How would that improve the experience of a “nice new theater”, exactly? In fact, MoviePass would have the effect of WORSENING everything you currently hate about the experience, because MORE of “those people” could suddenly afford to go to the movies, bringing their bad habits, bright cell phones and unruly spawn along with them! For that reason ALONE, death to MoviePass. I’d rather pay MORE for a ticket, with NO concession crap, to be in a theater surrounded by people who actually appreciate the art form and aren’t just looking for some place to take their screaming brats for a couple of hours.

  31. Billy says:

    How will Movie pass not go out of business if their buying the tickets at full price every time someone goes to the movies? That would be cool but no way will movie theaters let people go when ever they want for free all the time.

  32. What are they bitching about? They get paid full price on every ticket.

    • CMNSNS says:

      It devalues the experience for NON-MoviePass users. Why would true movie lovers or anyone who tries to treat the experience as something even remotely special want to pay full price to sit in a theater full of people who paid one-third (or less) the price. MoviePass essentially holds the experience hostage. You want to enjoy a movie in an UNcrowded theater without all the cell phones, rude talk and annoying kiddies? Good luck. MoviePass will surround you with bargain-priced rabble at every show! Enjoy trying to hear the movie over the sounds of Cletus and Murlene sharing loudly six trays of nachos and thirteen drink barrels with their entire brood DIRECTLY BEHIND YOU. Appreciate the art of film? Not with MoviePass! You’ll get more of everything you HATE about the experience already — but can sometimes avoid by going on a weeknight, or a couple of weeks after opening night — and you’ll feel FORCED to sign up just to justify paying less for such a devolved, devalued experience.

      • Brian Keith says:

        You assume that anyone using MoviePass is “rabble”. Hey, I’m what many would consider financially comfortable. And I would use MoviePass. That’s why I’m comfortable. Stop assuming that anyone availing themselves of a discount is automatically on welfare.

  33. Sean Molin says:

    Anyone else confused by AMC’s problem? They’re getting paid IN FULL for every ticket, and they’re certainly going to fill more seats.

    There was some lose tangent about AMC pushing their Stubs program, but they don’t interfere with each other. The MoviePass is a credit card that works in tangent with Stubs. The MoviePass doesn’t cover IMAX, 3D movies, or concession perks so there is still incentive to subscribe in order to earn free tickets for premium viewings.

    This is a win-win for AMC in every single aspect as far as I can tell.

    • Here’s a thought. Instead of paying full price, there’s nothing stopping you from purchasing a movie pass. All your comments center around devaluing those who pay full price or increasing movie attendance. How is paying less and getting more people to a theater such a bad thing?!?

    • CMNSNS says:

      Not a win-win. It devalues the experience for NON-MoviePass users, and not everyone wants to sign up for a BARGAIN DISCOUNT program that will, in theory, only add more of everything we already dislike about the experience: cell phones, talkers, and other people’s kids. Why would true movie lovers or anyone who tries to treat the experience as something even remotely special want to pay full price to sit in a theater full of people who paid one-third (or less) the price. MoviePass holds the experience hostage: You want to enjoy a movie in an UNcrowded theater without all the cell phones, rude talk and annoying kiddies? Good luck. MoviePass will surround you with bargain-priced rabble at every show! Enjoy trying to hear the movie over the sounds of Cletus and Murlene sharing loudly six trays of nachos and thirteen drink barrels with their entire brood DIRECTLY BEHIND YOU. Appreciate the art of film? Not with MoviePass! You’ll get more of everything you HATE about the experience already — but can sometimes avoid by going on a weeknight, or a couple of weeks after opening night — and you’ll feel FORCED to sign up just to justify paying less for such a devolved, devalued experience.

    • Steven Stratton says:

      AMC’s concern is probably fear of MoviePass devaluing ticket costs. If MoviePass doesn’t find a way to become solvent and dies, there’s going to be a group of jaded consumers that may never go to theatres again.

      As someone else already commented, advertising is probably the only MoviePass has.

      • CMNSNS says:

        Not a troll, buddy. If I was, I wouldn’t have replied to you at all. I prefer to use CAPITALS here because I like to emphasize things. Shame you take that so personally and try to break it down to petty semantics. If Variety’s discussion sections were actually more user-friendly like they are elsewhere, I’d probably figure out a way to ITALICIZE the words I presently CAPITALIZE because I still believe emphasis is a perfectly acceptable aspect of mature discussion, while criticizing an opponent shows an assumption that all uses of it are little more than shouting, which in my case it’s obvious they’re not. But, like I said, semantics; I try not make THAT the point of the discussion, nor do I really care how you interprets my capitalization.

        But apparently the definition of ‘troll’ for some people these days is anyone who DARES not stick to one’s own personal rules for etiquette in web comment sections. Lecturing me about caps doesn’t bolster your argument or intelligence any more than my use of them, so why not just stick to topic at hand?

      • Steven Stratton says:

        In regard to your comment, I never took a side. I simply listed a couple reasons why people like to have refreshments when they see a movie.

        In regard to this comment, I didn’t say that MoviePass devalued the entire experience; only the cost of the tickets.

        Like I said, take a chill pill. Your need to CAPITALIZE ever other WORD for EMPHASIS isn’t helping to prove your ARGUMENT. Learning how to have a polite discussion online will drive your point further.

        Or, ya’know… Just keep looking like a troll by doing the same thing :-)

      • CMNSNS says:

        Fascinating! You argued against me in FAVOR of drastically overpriced concession items higher up in this comments section, and yet here, within TWO MINUTES of each other, we both post responses to calling out the devaluing of the entire experience. Go figure.

  34. Brianimal Schweitzer says:

    I got a perfectly capable 1080P projector, a sound bar, and a 120″ retractable screen for about $500 total. I hook up a chromecast and stream away on my own theater. I go to probably 1/4 the number of movies now than I did 3 years ago because they’re insanely priced and the experience is getting pretty similar right at my house. WIthin a few more years, when I upgrade my projector to 4k and get a 200″ screen to virtually fill my wall in my basement… I won’t need to go buy $8 popcorn and $7 drinks EVER.

    • Cinema-Goer Since 1964 says:

      A coupla thoughts:

      1. This Shut-In mentality of yours is a bit much; sometimes it’s good to make an EFFORT to go out in the larger world and view flicks in the manner they were designed to be seen in; do you live in a war zone?

      2. Millions upon millions of people live in apartments and condos, so huge noisy home screening systems are not a viable option; your materialistic braggadocio seems a bit much;

      3. Nobody is forcing you to buy “$8 popcorn” or “$7 drinks” when you go to the show; I nosh before or after to save on costs.

  35. Stubs Member says:

    If AMC sold ANYTHING like the free pass they give to their employees, I would gladly pay any reasonable fee for it.
    As it is now, I will gladly go to Movie Pass to get the “essentially free” movie pass like my sister got me while she was an AMC employee. If AMC gets full price for the Movie Pass subscribers, why do they complain about it?
    What AMC needs to be doing is letting someone else take the risk to give proof of concept… That proof could likely show that it is the PRICE OF THE ADMISSION TICKET that keeps people out of the theaters.
    From what the article says, it shows that if people are getting discounted/cheap tickets, they are more likely to buy the insanely priced concessions.
    Booties in the seats… That was an old advertising/sales mantra I heard before. Maybe AMC needs to be more concerned about getting people into the seats. How they get them in there could be a learning experience.

  36. Nix says:

    So what AMC is saying here is that they DON’T want me to go to their theaters, and instead only patronize the ones that embrace this consumer-friendly subscription model provided by MoviePass?

    OK, then, AMC… Consider yourselves off my list. I won’t do business with you anymore. Thank you for making my choice of theaters easier.

  37. Alpha says:

    Maybe Moviepass will revolutionize the theater industry. Maybe Moviepass will drive themselves out of business. Either way, I will gladly pay $10 a month for unlimited movies for as long as it lasts no matter how much the nay-sayers want to nay-say.

  38. nacho libre says:

    movie theaters are soon to be the next blockbuster. whether amc likes it or not it’s not the same as back in the day when people would rent movies and the only way to watch new movies are at cinemas. people are starting to get lazy and stream movies right at home so amc should get in the game or go bankrupt because if it wasn’t for moviepass they wouldn’t count me as a person who goes to the theaters and moviepass actually gives greedy theaters are reason for folks to keep going. if this troll actually wins i’ll definitely avoid amc theaters in the future.

  39. Craig Hett says:

    The title of this story should have been “Rich man worth billions complains he will no longer be able to exploit consumers.” Welcome to 2017 CEOs, where the internet has given people more options for entertainment than ever before and we are no longer reliant on paying your outrageously marked up fees. AMC, you can adapt, or die just like blockbuster and cable TV. The choice is yours.

  40. maxwell says:

    you should thank instead of suing them.. b/c all the SUPER EXPENSIVE popcorns you will sell..

  41. Your Mom says:

    Yup, what he said. It’s like the days of Blockbuster Video trying to keep their doomed business model alive.

  42. AJ Haeggstrom says:

    OW, squealed the pig! From high ticket prices and out of control concession prices, why do exhibitors think the public really wants to continue to support this business model? They’ve enhanced the movie viewing experience right out of range of most viewers’ wallets, thus dummies, a “loss of profit”. Yeah streaming! I’ll buy my own drink, popcorn, candy – maybe even dinner – in the comfort of my own home and surround sound!

    • ralphie says:

      Just admit your stoopid and poor; poor people shouldn’t go to the movies yo, stay home and make shadow puppets by candlelight.

      • G says:

        Calling someone “stoopid” when YOU can not spell “stupid” correctly is a bit ironic. Maybe read a book or go to school instead of seeing movies, or internet trolling. Cheers!

    • Gee, I’ve never heard this whine before. Except in just about any comments section having to do with theater going. Ho…hum. Originality just isn’t some people’s strong suit. The bottom line is, unlike Netflix, Movie Pass is adopting a financial strategy that isn’t viable or feasible. They’ll be bankrupt in no time.

      • Ben says:

        I agree that the business model doesn’t sound feasible for the long term. And I personally look forward to taking advantage of it and going to the movies more often and saving money at the same time. The thing I don’t understand is that if moviepass is paying the theaters full price for the tickets and putting more butts in seats which equal more concession sales (that’s where they make their money) how are they against this?!

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