‘xXx: Return of Xander Cage’ Poised to Earn More in China Than North America

'xXx: Return of Xander Cage' to
Courtesy of Paramount Pictures

Vin Diesel’s “xXx: Return of Xander Cage” is prepared to make more in China than in North America after getting off to a roaring start in the Middle Kingdom. Its Friday debut saw “xXx” topping the Chinese box office and ending the recent dominance of local-language Chinese New Year titles.

By 7 p.m. Friday, Chinese time, “xXx” had driven off with $16.3 million (RMB113 million) according to data from China Box Office. That gave it a 51% share of the nationwide total. Ticket sales platform WePiao put the total at $20.3 million (RMB140 million) by 11 p.m.

Released in North America on Jan. 20, the film flopped, with just $41 million to date. The film could exceed that in its first weekend in China.

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Film Review: ‘xXx: Return of Xander Cage’

The film benefits from the popularity in China of both lead Vin Diesel and Donnie Yen, the Hong Kong-based action star who also enjoyed a headline-grabbing role in “Rogue One: A Star Wars Story.”

“xXx” is the first major Hollywood release since the beginning of the lunar new year holidays, a period that industry regulators normally reserve for local films. Last week’s market leader, “Kung Fu Yoga,” was relegated to second place with a 13% share, while Chinese New Year champion “Journey to the West: The Demons Strike Back” dropped to fifth with 5%.

Distribution of “xXx” in China is handled by state-owned firms China Film Group and Huaxia Distribution. The film is one of several Paramount Pictures movies in which China’s Huahua Media and Shanghai Film Group have finance roles and take associate producer credits.

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  1. Wendy says:

    This artitle forgot to mention Kris wu, who is much more popular and more famous than vin and Donnie in Chinese young group. His female fans have bought the big part of movie tickets for this movie at the first night and the opening day, then they spread the good reviews for this movie through the internet and brought more Chinese to watch this movie. Kris wu is also the lead actor for the movie “journey to the west”, which is the champion during the 2017 Chinese lunar new year.

  2. LOL says:

    China loves crap.

  3. Bop says:

    You forgot to mention Kris Wu, who is the bigger draw than Yen. Yen’s other Hollywood movie didn’t make much in China.

  4. Rex says:

    Boy, those CNY titles sure didn’t dominate for long. Not too surprising. And clearly, with only occasional exceptions, these Hollywood/China team-ups are increasingly resulting in sparkly duds that succeed in pandering to less-discriminating audiences. :(

    • Y. U. NO says:

      These productions are more about laundering millions of dollars worth of Chinese funds through American entertainment corporations who can then claim giant tax write offs than they are about making actually good product. Most of the ticket sales in China are bulk buys online by Government interests:(

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