YouTube Taps Ad-Agency Vet Tom Blessington to Lead Brand Strategy, Integrated Marketing

Tom Blessington - youtube
Courtesy of YouTube

YouTube has hired Tom Blessington, previously managing director of Wieden + Kennedy Portland, in the newly created role of VP of brand, media and experiences.

Blessington will report to YouTube chief marketing officer Danielle Tiedt and is tasked with leading brand strategy and integrated marketing campaigns across all of YouTube’s lines of business. He will start at the Google-owned video company in mid-September, based at YouTube’s headquarters in San Bruno, Calif.

As head of W+K Portland since 2006, Blessington oversaw award-winning ad campaigns with brands including Levi’s, Chrysler/Dodge, Facebook, Target, Sony, American Express, KFC, Verizon and Samsung. Prior to that, he worked for TBWA\Chiat\Day in L.A. office, managing the Nissan and Infiniti automotive account from 2002-06. Earlier in his career Blessington established regional offices for Wieden + Kennedy in New York and Amsterdam.

“Tom is well known for his culture-shaping, innovative marketing campaigns,” Tiedt said in a prepared statement. “We can’t wait for Tom to bring his breakthrough ideas and rule-breaking spirit to YouTube.”

Blessington, for his part, commented: “It’s a great honor to get the chance to help build, from the inside, one of the world’s most important and culturally influential brands.”

With Blessington’s departure from Widen + Kennedy, the agency has promoted Karrelle Dixon — most recently director of growth markets based in London — to managing director of the Portland office.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading