Viacom Promotes Kern Schireson to Chief Data Officer

Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products.

Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in 2014 after heading from Schireson Associates, a data science and analytics firm he founded in 2003.

As chief digital officer, Schireson reports directly to Viacom CFO Wade Davis. Schireson is tasked with extending the Vantage data-driven ad platform across the global TV marketplace, which he played a key role in creating. He’ll also work on implementing data science approaches at Paramount and for Viacom’s Events and Consumer Products businesses, as well as striking data-based partnerships for Viacom across digital and social-media ecosystems.

“It is absolutely clear that our deep data and analysis expertise will play a critical role in growing our company and unlocking the full power of our incredible portfolio,” said Viacom CEO Bob Bakish said in announcing Schireson’s promotion. “Kern has assembled a consumer intelligence team that is second to none in the media and entertainment industry, and I could not be more excited by the opportunity to leverage our unique capabilities across each of our brands.”

More TV

  • 'Shannara Chronciles' Canceled After Two Seasons

    'Shannara Chronicles' Canceled After Two Seasons

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • Ignacio SerricchioBET 'Zoe Ever After' Panel

    Telemundo International Studios Unveils First Drama Series at NATPE

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • Black Lightning -- "LaWanda: The Book

    TV Review: 'Black Lightning' on the CW

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • EVERYTHING SUCKS!

    TV News Roundup: Netflix Releases Premiere Date, Trailer For '90s Comedy 'Everything Sucks!'

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • DEADPOOL

    MPAA: Film, TV Industry Paid Out $49 Billion in 2016

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • J.J. Abrams Broadway

    J.J. Abrams Sci-Fi Drama Series Shopped to Apple, HBO

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

  • 9-1-1: Angela Bassett in the series

    '9-1-1' Renewed for Season 2 at Fox

    Kern Schireson has assumed the newly created role of chief data officer for Viacom, where he’s tasked with applying data science to grow all areas of the media conglomerate’s business including TV, film, digital media, and consumer products. Schireson previously served as Viacom’s EVP of data strategy and consumer intelligence. He joined the company in […]

More From Our Brands

Access exclusive content