Taylor Swift’s ‘Look What You Made Me Do’ Smashes YouTube’s 24-Hour Record, Crushing Psy

Taylor Swift

Less than 24 hours in, Taylor Swift’s video for her new single “Look What You Made Me Do” had already broken YouTube records for its time span with 31 million views — but now that the final 24 hour tally is in, the numbers are even bigger.

The clip had the biggest debut of any video in YouTube history, clocking 43.2 million views in 24 hours, easily topping the previous record-holder, Psy’s “Gentleman,” which racked up 36 million views in its first 24 hours. Swift’s latest clip averaged over 30,000 views per minute in those first 24 hours, with hourly views reaching over 3 million views. A rep for the platform stressed that the view-number circulated Monday was not the final 24-hour tally.


Taylor Swift

Taylor Swift’s ‘Look What You Made Me Do’ Music Video Debuts at VMAs (Watch)

The clip, which debuted during the MTV Video Music Awards on Sunday night, signaled the beginning of an aggressive new era for the singer. She rises from the dead, quite literally, as a zombiefied version of the pop star crawls from the grave. It then gets much more glamorous, as Swift bathes in a tub of diamonds before cutting to a shot of her on a golden throne, snakes popping up behind her.

Swift ended the video with a bit that included every iteration of herself — from her innocent first album to her infamous 2009 VMAs appearance (where Kanye West interrupted her win to talk up Beyonce) to her new, edgy self.

“There she goes, playing the victim, again,” snarks one Swift, likely playing on media criticism of herself. Another’s on her phone, “getting receipts” — probably a play on the video in which Kim Kardashian “exposed” her controversial phone call with West.

“I would very much like to be excluded from this narrative,” says 2009 VMAs Swift, before the rest yell at her, “Shut up!”

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  1. As the population grows exponentially in tandem with systemic increases in internet usage, this superfluous record, the only modern standard worth mentioning in connection with music videos, will perpetually be broken, and arbitrarily reported and commented on, despite it being simple math and statistics. Not that Taylor Swift, Psy, or Bieber have any acknowledged artistic merits or cultural significance. If they do , then ya’ll people are DUMB.

  2. Terry says:

    If she had 42 million plays of this song on the radio I would be on the floor. Since she makes money every time her songs are played. But on the Internet? If she were making 50 cents each time that video played that would net her 21 million. But it ain’t. That song is meant for little, snooty white girls from the OC who daddy’s make 330 cents on the dollar. After ten seconds I turned that trite off.

  3. Alicia says:

    When you have to buy you tube views and Twitter followers and cheat, winning isn’t really winning is it ?

    And also..adele broke records because of talent
    .not working a corrupt music industry as another commenter siad..and endless publcity stunts. taylor may sell a lot to kids but she is still a pathetic,talentless,petty joke.

  4. Soaring says:

    Is there any way I can delete the comment ai left below? I meant to put it on another site.

  5. Soaring says:

    Dear critics: Taylor said years ago that she’s the most non confrontational person you’ve ever met, She said she puts everything in her songs. Critics always talk about her feuds–but she has never said anything. Doesn’t it take two or more people to feud? Bad Blood? She never even said who it’s about.. Kim and Kanye? She wrote a statement on Instagram, but just state how shocked she was and wanted to be left out of the narrative.
    Calvin? I don’t remember him. Except he was mad she got credit for writing her own song, so critics criticized her.

    So what did she do wrong. Swift is under no obligation to publicly defend herself to critics every time she’s attacked by people like the 3 K’s and a C. What about the next time and next time and next time? Lord, she’s already constantly attacked by feminists and political activists. How about sexual assault?
    It’s time for the media to stop pressuring her, and leave her alone.
    And why don’t you ever consider the possibility that Kim Kanye Katy and Calvin might be in the wrong? Or is she just supposed to grovel and struggle to prove her innocence all the time? And then she’s even critized for “playing the victim”.

  6. MrOrange says:

    Yeah, she’s trying to pretend she is not getting those tons of extra views and sales from her little” Ticket Hunger Games” she’s having her fans participate in. Their working extra hard promoting her to try to improve their “place in line” for concert tickets..

  7. Katy says:

    It sounds as tho It’s derived from b. spears. Not original sounding.

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