Taylor Swift’s ‘Look What You Made Me Do’ Video Shatters Streaming Records, Dwarfs Adele’s ‘Hello’

Taylor Swift Adele
Courtesy of YouTube

Taylor Swift’s “Look What You Made Me Do” video is smashing streaming records after its world premiere on Sunday’s MTV Video Music Awards.

In less than 24 hours, the self-mocking clip has racked up more than 31 million views at press time, the most-viewed music video in that time span so far this year.  At its peak, the video was attracting 3 million views per hour, surpassing both the year’s biggest musical debut (the “Despacito” remix featuring Justin Bieber — 22 million views in 24 hours) and Adele’s “Hello,” which logged 27 million in that time frame in 2015.


Taylor Swift

Taylor Swift’s ‘Look What You Made Me Do’ Music Video Debuts at VMAs (Watch)

Meanwhile, the lyric video, with a head-start after its Friday debut, now sits at 43.5 million views after decimating the previous record for most views for a lyric video in a 24-hour period.

According to the latest Spotify data, the Swift smash has been streamed 23 million times. Download sales went from a first-day high of 189,144 to 31,514 on Saturday and 25,242 yesterday, for a three-day total of 245,900, impressive in an era of diminishing track sales.


Taylor Swift

Taylor Swift’s ‘Look What You Made Me Do’ Racks Up Huge Sales, Streams, Airplay

Meanwhile, iHeartRadio’s premiere of the song at 144 Top 40 and Hot AC stations resulted in “Look What You Made Me Do” landing at No. 18 on the Mediabase Top 40 chart, with 5,400 spins (39 million total audience); No. 16 on the Hot AC chart, with more than 1,942 spins (15 million); and No. 23 on AC, with 178 spins (2.8 million).

The song remains at the top of the Apple Music, Spotify U.S. and Global Top 50, and Amazon Music charts.

Swift has teamed up with Ticketmaster’s new Verified Fan program to offer her followers a chance to buy tickets to her upcoming concert tour by participating in various “boost activities” until initial registration closes on Nov. 28. Will the album, “Reputation,” which arrives Nov. 10, be part of a ticket bundle? Target has already announced a pre-order for two, 72-page collectable magazines featuring the album with unique content, including poetry, photos, artwork, and hand-written lyrics, selling for $19.99 apiece.

The ambitious Swift has her sights firmly set on Adele’s U.S. record of 3.4 million albums sold in one week, set in November 2015 for “25.”

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    1. Rane Parish says:

      Ms Swift is no Adel.

    2. Katy says:

      The song is derivative. Sounds like britany spears.
      Adele doesn’t need that funky background sound.

    3. J says:

      People please… Adeles only talant is singing which is hardly unique at our age. Taylor is an entertainer Britney/Madonna size and thats why she is so huge. I would never pay to go see Adele because i would like to be entertained and theres nothing better than the biggest pop star in the world to get you entertained.

      That being said…. 99% of artists reach sales of 100k first week nowadays. Taylor can still reach 1 million in first week sales which is still insane, but not 3 million…

      Notice how Taylor and Beyonce (much less than 1 million) are the only american acts that sell in America… Everyone else at the top are always British.

      Taylor doesnt even need that to be honest… You can consider her stadium world tour sold out in minute from when it goes on sale, which is where the real money and fame is.

    4. Alicia says:

      When you have to buy you tube views and Twitter followers and cheat, winning isn’t really winning is it ?

      And also..adele broke records because of talent
      .not working a corrupt music industry as another commenter siad..and endless publcity stunts. taylor may sell a lot to kids but she is still a pathetic,talentless,petty joke.

      • J says:

        Sorry girl but Adele used the BIGGEST gimmick of them all. Fucking PITY. where the hell have you been ?????????? ‘Im fat and shy and british but i have an amazing voice and i was really hurt by my ex so here is my album’…. Even if she didnt say it (oh waaaaaait she did…. She contantly talked about being different knowing ‘different and not wanting to change’ sells).

        You seriously need to think more before you talk… Music industry is music industry, these singers dont own their brand and they dont decide what and how things are done. Its Bussiness

    5. Dan Epright says:

      It is very nice to see Taylor Swift stand up for herself in the face of unrelenting dismissal. What a hilarious video! What a stick in the eye to her naysayers! Apparently, living well, success, is the best revenge. No matter what is thrown at her, she spins it into gold, errr, Platinum. Long Long Live Taylor Alison Swift, Princess of Nashville, and New York. And the World.

    6. Dunstan says:

      Too bad Swift doesn’t possess one tenth of Adele’s talent, songwriting prowess or voice.

    7. WWOW says:

      Good for her

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