Spotify Teams Up With Hulu for $5 Subscription Bundle for Students

Spotify
Courtesy of Spotify

Spotify has teamed up with Hulu to make its subscription plan for students a lot more interesting: Students will now be able to get both a premium Spotify subscription and a subscription to Hulu for a combined price of just $4.99 a month.

Spotify Premium for Students, now with Hulu, as the plan is officially called, essentially combines Spotify’s paid on-demand music service with Hulu’s basic paid on-demand video tier, which the company calls its “limited commercials” plan. Bought individually without any discounts, both plans would cost $9.99 and $7.99 per month, respectively.

“We’re very excited to be partnering with Hulu – a like-minded company which is as focused as we are on delivering the very best in high quality streaming content,” said Spotify’s chief premium business officer Alex Norstrom in a statement.

“We are proud to announce Spotify as our newest strategic partner – they’re an iconic brand in music streaming and a proven leader in reaching and engaging young consumers,” said Hulu SVP and head of distribution and partnerships Tim Connolly.

The two companies apparently aren’t done with introducing subscription bundles, either, announcing Thursday that “offerings targeted at the broader market” were going to be revealed at a later date.

Spotify first launched its $4.99 student subscription plan in 2014. Apple Music, Tidal and others have since introduced similar plans, sans the paid Hulu subscription.

The idea to sell both music and video as a subscription bundle isn’t new. Failed music subscription service Rdio at one point launched its own video service Vdio, with plans to eventually sell both as part of a bundled subscription service — a plan that was abandoned when Vdio was shuttered in late 2013.

The announcement comes at an interesting time for Spotify. The music service launched its own video initiative with a dozen original shows last year, but apparently couldn’t find an audience for its original fare.

Last week, Spotify confirmed that former VH1 president Tom Calerdone, who had been  in charge of Spotify’s video strategy, had left the company amid a refocus on video formats aligned with popular Spotify playlists like RapCaviar. On Wednesday, Variety broke the news that the company has hired media veteran Courtney Holt away from Disney to lead its video and podcasting efforts going forward.

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  1. I think that everything published made a ton of sense.

    But, think on this, what if you added a little content?
    I mean, I don’t wish to tell you how to run your website, however what if you added something that makes people desire more?
    I mean New Spotify Student Plan Includes Hulu, Still Only Costs $5 per Month | Variety
    is kinda vanilla. You ought to glance at Yahoo’s front page and see how they write post titles to
    grab people to open the links. You might add a related video or a pic or two to
    grab readers interested about what you’ve got to say. Just my opinion, it could
    bring your posts a little bit more interesting.

  2. Dave Dally says:

    I have the Hulu version with no ads and it will not let me merge the account because it is not limited commercials. I changed to the limit commercials for next month, but still won’t let me merge them. Do I have to wait until next month?

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