You will be redirected back to your article in seconds

Spotify Names New Head of P.R. in Advance of Public Offering

In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a rep for Spotify.

Jenkins’ appointment is seen as an effort to streamline the company’s PR and messaging in advance of the public offering: she will report to chief marketing officer Seth Farbman, while veteran company publicist Graham James in New York and Angela Watts in London will report to her. Jenkins will relocate to New York from Target’s Minneapolis headquarters. She served with the company for seven years, vacating in July. Previously she held communications roles with Hill & Knowlton PR consulting agency, with the U.S. Department of Housing and Urban Development under president George W. Bush, and with Texas Republican Senator Kay Bailey Hutchison.

Spotify, the world’s largest streaming service, passed 140 million worldwide users as both its revenue and operating loss grew significantly in 2016, according to the company’s annual financial statement released in June. The company announced in July that it had passed 60 million paying subscribers. Its closest competitor in the streaming market, Apple Music, announced in September that it had passed the 30-million subscriber mark.

Rather than a traditional IPO, Spotify is expected to launch a public offering, whereby it will list shares directly to buyers. The move has been anticipated for several years but has been delayed as the company shores itself up, not least by closing new licensing deals with the three major labels and the independent label collective Merlin; it completed the last of those, with Warner Music, in August.

More Digital

  • tencent logo

    China's Tencent Music Edges Towards IPO (Report)

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

  • 'Greatest Showman' Tops Disc Sales Charts

    'Greatest Showman' Tops Disc Sales Charts as 'Last Jedi' Slips to No. 2

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

  • flickr-smugmug

    Verizon Sells Yahoo's Flickr Photo-Sharing Site to SmugMug

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

  • Nick Lehman

    ASCAP Appoints New Digital Chief

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

  • the void star wars

    Location-Based VR Predicted to Surpass $800 Million by 2022

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

  • Vevo Lays off Parts Of Product

    Vevo Hit by CTO Exit, Product and Engineering Team Layoffs (EXCLUSIVE)

    In advance of long-anticipated Spotify’s public offering — which is now expected in the first quarter of 2018 — the company has brought in a new head of public relations: Dustee Jenkins, who until recently held a similar role at Target. The move, which was first reported by Recode, was confirmed to Variety by a […]

More From Our Brands

Access exclusive content