Snapchat Brings Back Peter Hamby’s Politics Show to Try to Make Sense of Trump Presidency

Snapchat - Good Luck America season
Courtesy of Snapchat

Snapchat is launching the second season of “Good Luck America,” its political news show hosted by former CNN correspondent Peter Hamby, in an attempt to explain President Trump’s turbulent administration to the social service’s millennial-skewing audience.

To date, it remains the only show developed and produced in-house by Snapchat. The first episode of “Good Luck America” season 2 premieres Wednesday at 6 a.m. ET, available to users in the U.S., Canada, the U.K. and Australia.

The mission for the second season is to “help Snapchatters make sense of a weird time in America,” a company rep said.

Snapchat launched “Good Luck America” in January 2016, and used it to develop best practices for TV-style storytelling for the platform. The company has shared those techniques — including using closely framed, full-screen vertical shots, along with fast pacing and highly visual elements — with its media partners developing original shows for Snapchat, including ABC, NBC and the BBC.

For Snapchat, building up its media business and related advertising is critical to boosting revenue for its parent company, Snap. Analysts project Snap’s sales will more than double in 2017, to around $1 billion (up from $405 million last year). Last week Snap went public in an explosive IPO with shares soaring 59% in the first two days before a selloff this week that drove the share price down 21% through the close of trading Tuesday.

In the first episode of “Good Luck America” season 2, Hamby — whom Snapchat hired in 2015 as head of news — interviews commentators from both sides of the aisle including Sens. Cory Booker (D-N.J.) and Steve Daines (R-Mont.), who are both active Snapchat users, as well as former George W. Bush speechwriter David Frum, GOP strategist Tim Miller (a former Jeb Bush staffer) and Democratic strategist Symone Sanders (a former Bernie Sanders staffer).

Future episodes of “Good Luck America” this season are set to feature Sen. John McCain (R.-Ariz.); Sen, Bernie Sanders (I-Vt.); Killer Mike (the stage name of hip-hop artist and activist Michael Render); and Jon Favreau, Tommy Vietor and Jon Lovett, hosts of political podcast “Pod Save America” who are former aides to President Obama.

Last year’s run of “GLA” drew more than 22 million unique viewers on Snapchat through the November U.S. elections, according to the company. The show featured Hamby’s interviews with President Barack Obama, Vice President Joe Biden, Hillary Clinton, Bernie Sanders, House Speaker Paul Ryan, New Jersey Gov. Chris Christie, Jeb Bush, Bill Clinton and Lindsey Graham.

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  1. Love this show. Wish I could watch all of the old episodes that I missed.

  2. Joshua says:

    Hamby, you idiot… The silent majority of people who put Trump in office aren’t going to stand for your shit much longer. Keep poisoning our young people’s minds with your lies and your pseudo facts. Also, you parade around these political puppets whom of which already have a stellar record for spewing lies and biased bull. I love it.

  3. Sean s. says:

    Your snapchat “news” is a joke and proves how right Trump is about biased media. Anybody who pays attention to what goes on in our country can see that. You arent good enough to be on real news so you target the younger, more naive group of people on snapchat to preach, not teach, your pathetic ideals because you dont like our president. You also talk bad on fox news, and why? Because they are honest, sure they lean more towards the republican side but every night there will be members of both republican and democratic party show two different perspectives, and thats what makes them great! Quit preaching YOUR opinion, get BOTH sides for every story, and above all quit lying to the good people of this awesome country please.

    • Joshua says:

      There’s no use dude. They are morally detached, sensationalistic hate mongers. They write these articles to fuel the fire of those who can’t let go. It’s the confused and scared youth they are after. They will keep lying to our young people, until they are so worked up, they react with violence. It is important to talk to those you know about these liars. Save the ones you can… Bury the ones that are to blind to see through this disgustingly obvious bullshit.

  4. Jonathan says:

    Hello, I believe this recent peice is not only distastefull and false, before Trump many people already distrusted the Main stream media.

  5. elley says:

    I’ve been trying to find the most recent episode of Good Luck America… Google didn’t have it, and neither did Youtube.

    Any idea where that video could be? Or has it entered into the 25th hour of the snapchat abyss?

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