You will be redirected back to your article in seconds

Snapchat Snaps Up Dating Show From Lis Murdoch’s Vertical Networks

Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year.

Each episode of the series will be approximately 4 minutes long and sees two strangers given unrestricted access to their blind dates’ cell phone before they meet. Snapchat users can watch as the prospective couple determine if they want to continue with the date after investigating their partner’s private messages, photos and anything else that might offer clues on their suitability.

Vertical identified dating as a key area of interest that speaks to the millennial audience that are Snapchat’s primary users. “Phone Swap” was developed by Vertical’s in-house development team.

The company was launched in 2015 with the intention of creating original short-form IP for mobile devices. Last year it launched a made-for-Snapchat brand channel called Brother. Using the slogan “channels for the impatiently curious” Vertical’s strategy is to develop a unique mobile first content studio for both domestic and international audiences. Shows will launch initially via Snapchat but Vertical’s ambition is for them to later travel to other platforms.

More Digital

  • Sean Hannity

    Fox News Plans to Launch Fox Nation Streaming Service (Report)

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

  • MUBI Giving Away Subscriptions to Film

    MUBI Giving Away Subscriptions to Film Students (EXCLUSIVE)

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

  • Netflix placeholder

    Netflix Partners With Dubai-Based Pay-TV OSN in Middle East and North Africa

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

  • reddit ban

    Reddit Bans Community for Deepfake Sex Tape Software

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

  • Snapchat redesigned app

    Snapchat, Ignore the Haters: History Shows Freak-Outs Over Redesigns Subside

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

  • Magic Leap

    How Magic Leap Wants to Help Publishers Bring Their Videos to Mixed Reality (Q&A)

    Elisabeth Murdoch’s U.K.-based media company Vertical Networks is set to produce its first show for multimedia mobile app Snapchat. The two companies have greenlit production for a 12-episode short-form dating show called “Phone Swap,” which will launch via Snapchat’s Discover platform later in the year. Each episode of the series will be approximately 4 minutes […]

More From Our Brands

Access exclusive content