MGM Television Inks Snap Deal, First Studio to Produce Snapchat Shows

MGM Television - Snapchat
Courtesy MGM/Snap

More TV-style programming is set to flit across Snapchat screens: MGM Television announced a deal with Snap. Inc to develop and produce original short-form shows for Snapchat’s Discover platform.

The pact marks Snap’s first content deal with a major entertainment studio. MGM Television didn’t provide details on what kinds of shows it expects to make for Snapchat or when those would appear.

In any case, it’s the latest media partnership for Snap, which has been signing up TV networks — eager to reach Snapchat’s millennial-skewing user base — left and right. Snap has deals with ABC, NBC, ESPN, the NFL, Turner, the BBC, Vice Media and A+E Networks and Discovery Communications, which are either producing shows for Snapchat or have already premiered them on the messaging and media platform.

“The team at Snap is thinking about mobile TV differently than anyone else in this space,” said Barry Poznick, president of unscripted for MGM Television. “They are innovators, and it presents us with a unique opportunity to flex our development and production muscle in a whole new way.”

Added Nick Bell, VP of content for Snap: “MGM has an incredible pool of talent — from producers and directors to writers — that we’re excited to tap into as we join forces to develop shows.”

Snapchat’s shows are standalone original programming, based on existing properties (like NBC’s “Saturday Night Live” or ABC’s “The Bachelor”) or developed specifically for Snapchat. The shows are shot in a vertical oriented for mobile phones and typically run 4-5 minutes per episode.

MGM Television’s deal with Snap follows the studio’s co-production pact with Jukin Media to produce new competition-format programs using user-generated content, with the partners angling to sell shows to TV networks or subscription VOD services. For traditional TV, MGM Television’s current projects include “Fargo” (FX); “Vikings” (History); “The Handmaid’s Tale” (Hulu); “Get Shorty” (Epix); “The Voice” (NBC); “Survivor” (CBS); and “Shark Tank” (ABC).

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading