You will be redirected back to your article in seconds

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to the company’s new “Reinventing CE: Transforming Devices to Service Platforms” report.

Runner-up in the streaming device race is Amazon with its Fire TV and Fire TV Stick devices, which reached a market share of 24% in Q1, up from 16% during the same quarter in 2016. Google’s Chromecast streaming adapter has a market share of 18%, while Apple TV fell to 15%.

Parks Associates senior analyst Glenn Hower attributed much of this to the price gap between these devices, with Apple TV selling for $149 while Roku devices start at around $30. “Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99,” he said.

Apple introduced the most recent iteration of its Apple TV close to two years ago. The company is expected to announce a new Apple TV with 4K and HDR support as early as next month.

Altogether, a third of U.S. broadband households now own a streaming device, according to Parks estimates. Forty-five percent own a smart TV, and consumers bought some 15.6 million smart speakers in 2016.

More Digital

  • Drop Your Assumptions About Asian Streaming

    'Lose All Your Assumptions About Asian Streaming,' Says Iflix CEO Mark Britt

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • Apple Park Visitor Center sign

    Apple Projected to Spend $4.2 Billion on Original Content by 2022

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • HBO Snapchat Black Friday

    HBO's Black Friday Buy: A Snapchat Story Telling You to Stream Instead of Shop

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • 'Star Wars: Battlefront II' Controversy Signals

    'Star Wars' Video Game Microtransactions Ignite Controversy

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • trt world

    How Turkey’s TRT World Wants to Win Over U.S. Online Video Viewers (EXCLUSIVE)

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • CaptainSparkelz - Pocket.watch

    YouTube Creators CaptainSparklez, EvanTube Sign With Kid-Media Startup Pocket.watch

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

  • Peter Thiel

    Billionaire Peter Thiel Sells Majority of Facebook Stake, Pocketing $29 Million

    Streaming device maker Roku has been growing its market share and is now outselling Apple’s Apple TV more than 2:1 in the U.S., according to new data from market research company Parks Associates. In the first quarter of 2017, 37% of all streaming devices owned by U.S. broadband households were made by Roku, according to […]

More From Our Brands

Access exclusive content