Netflix’s ‘Marvel’s The Defenders’ Poised for Binge-Viewing Pop, Data Indicates

Netflix - Marvel's The Defenders
Netflix

There are no standard “ratings” for Netflix. But “Marvel’s The Defenders,” the streamer’s newest original series in the street-hero franchise, could be one of its biggest hits ever, independent research indicates.

The four preceding Marvel series leading up to “Defenders” — “Daredevil” season 2, “Jessica Jones,” “Luke Cage” and “Iron Fist” — were among the top five most-viewed recently released Netflix originals in the first 30 days after their premieres, according to data from marketing-analytics firm Jumpshot, provided exclusively to Variety. Teen-suicide drama “13 Reasons Why” took the No. spot.

It seems safe to predict that “The Defenders,” as the culminating mashup with each of the four characters uniting against a common enemy, will turn in similar binge-heavy viewership as well. Netflix released all eight episodes of the limited series at 12:01 a.m. PT Friday. The show stars Charlie Cox (Daredevil), Krysten Ritter (Jessica Jones), Mike Colter (Luke Cage) and Finn Jones (Iron Fist).

Related

Defenders

TV Review: ‘Marvel’s The Defenders’ on Netflix

The analysis from Jumpshot shows the relative number of U.S. Netflix viewers who watched at least one episode of each series. The data is presented as a index, benchmarked against the most-viewed Netflix original in the comparison, “Daredevil” season 2. For example, “13 Reasons Why,” the second most-viewed premier in the first 30 days, garnering 48% of the viewers that “Daredevil 2” received.

Of the series studied, “13 Reasons Why” was the only Netflix original that showed any growth in week-over-week viewership in the first month of release, with an 18% increase from week one to week two. That reflects strong word-of-mouth buzz for the controversial show.

“Stranger Things” was the seventh most-viewed Netflix original premiere in its first 30 days, but it had the lowest week-over-week decline in viewership, per the Jumpshot data. It’s not a surprise that shows see a viewing drop-off after the first week, given Netflix’s binge-friendly release strategy.

Meanwhile, “Orange Is the New Black” season 5 was the least-viewed among the Netflix original series analyzed by Jumpshot, registering just 10% of the viewers “Daredevil 2” over the initial 30-day period.

“OITNB” has been cited by company execs as consistently being among its most popular series, so why did the latest run apparently turn in weaker results? One potential factor: A hacker who had stolen the first 10 episodes (out of 13 total) released them to piracy networks six weeks ahead of the season 5 debut, after Netflix refused to pay a ransom. In addition, it may be that “Orange” fans simply didn’t dive in immediately. The season’s June 9 release date may have pushed “OITNB” farther down the queue for Netflix subs who were in the middle of one of the other series that debuted over the preceding four weeks (“House of Cards” season 5, “Unbreakable Kimmy Schmidt” season 3 and “Master of None” season 2).

San Francisco-based Jumpshot analyzes click-stream data from an online panel of more than 100 million consumers, which amounts to 160 billion individual clicks per month. To compile the data on Netflix originals, it looked at the viewing behavior and activity of the company’s U.S. members.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 10

Leave a Reply

10 Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Kit says:

    Lol this is so obviously just publicity for Marvel. Not remotely reliable or believable.

  2. minority says:

    Soft core porn, whats next Luke Cage sleeps with Daredevil or Gay hero?

  3. Dellie Q. says:

    I simply cannot believe that people were excited for House of Cards precisely when it launched.

  4. Dellie Q. says:

    Noticed that every time an independent source releases these numbers, they are disparately different?

    • nerdrage says:

      …but there are a lot of overlaps. OitNB may be on the bottom of the chart here, but it’s the top of other charts. This basic list of names tends to be the top shows out of the thousands on Netflix, they just move around some. Just counting the first 30 days for example doesn’t take into account shows that tend to be watched over time, rather than immediately. Taking all these services together, they can give some indication that, no, Iron First was not a horrible flop just because everyone said they hated it.

    • Kate says:

      Yep. But these are entirely unreliable. Just read how the data was gathered and compared.

      • Jason says:

        Because Netflix doesn’t provide numbers. All these 3rd party companies just make up numbers.

  5. Daniela Castro says:

    I dont believe this, the article was made almost at the same time that the defenders start streaming and from an independent source, for me its seems like promo for the show, It hasnt Been a day since the premiere plus i dont believe that oitnb was that low, i will believe when they give numbers of viewers, otherwise they just look at the social media an believe that the show with most tweets is equally to the most watched and its not always the case, its depends of the audience, younger audience spent more time at social media

  6. navtej singh says:

    it makes sense that like on box office these superhero shows have huge opening and bigger drops as compared to original shows and this will be the case here but stranger things s2 is going to destroy every netflix record when it premiers, it will be huge

    • Jacques Strappe says:

      Uh, no. Stranger Things 2 should improve a little on the 7th place standing of its debut but it will never unseat the majority or all of the Marvel Netflix series. That’s just crazy talk/

More Digital News from Variety

Loading