NBC News Daily Show on Snapchat Pulls in 29 Million-Plus Viewers in First Month

Savannah Sellers and Gadi Schwartz -
Courtesy of NBC News

If the next seismic shift in television is toward mobile, short-form content, Snapchat has already staked out a pole position.

NBC News’ twice-daily Snapchat show, “Stay Tuned,” has garnered more than 29 million unique viewers since launching July 18, the companies announced Friday. The show’s debut came after NBCUniversal invested $500 million in Snap, the parent company of Snapchat, as part of its initial public offering in March.

“Stay Tuned,” the first daily news program on Snapchat, is co-hosted by Savannah Sellers and Gadi Schwartz (pictured above). It features two episodes a day during the week and one each day on weekends, plus breaking news updates. According to Snapchat, more than 40% of viewers tune in at least three days a week.


Snapchat TV Shows

Snapchat Shows: Inside the Plan to Reimagine TV for the Mobile Era

As NBC News — along with other TV news outlets — struggles to find a younger audience, it’s significant that more than 60% of the “Stay Tuned” audience is under the age of 25, according to Snapchat.

NBC has several other shows on Snapchat, including offshoots for “The Voice” (which earned the social-app its first-ever Emmy nomination), “World of Dance,” “The Tonight Show Starring Jimmy Fallon,” and “Saturday Night Live.” NBC and BuzzFeed (in which the Peacock also has a large investment) are teaming up again to produce content for Snapchat Discover for the 2018 Olympic Winter Games in South Korea, as they did last year for the Rio Summer Olympics.

Of course, NBC News almost surely isn’t getting TV-level advertising bucks from “Stay Tuned.” Each episode is 2-3 minutes in length, with four to five segments per show, covering national and international news, politics, pop culture and other topics. NBC News said Schwartz will provide a “Stay Tuned” report on Monday, Aug. 21, from Casper, Wyo. — a city that’s in the path of total solar eclipse.

Snap has struggled since its IPO, with its first two quarterly reports missing Wall Street expectations on both earnings and users growth. Snapchat averaged 173 million daily active users in Q2, up 4% from 166 million during Q1. Snap’s stock has tumbled about 50% from its post-IPO high, as investors fretted about valuation and Snapchat’s growth trajectory. Also pressuring the stock were concerns that insiders would sell their shares once they were clear to do so; CEO Evan Spiegel said on the Q2 call that he and CTO Bobby Murphy — who together hold 420 million Snap shares — would not sell any of their shares this year.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. Snapchat says:

    Amazing! Its really awesome post, I have got much
    clear idea about from this article.

  2. If you are going for finest contents like me, only go to
    see this site all the time because it presents quality
    contents, thanks

  3. Jack says:

    When you find yⲟuгself enthusiastic аbout a brand
    neew career as a paralegal, there are a number of choices whjch youll be
    able to consider. You would possibⅼy resolve
    that being a contract paralegal is the way in which that you wish to
    pursue this field. Youll be able to bevin by wеighing the pros and cons of this thrilling new means of workіng within the paralegal area; and chances
    are youll determine that its the best optio for you.

  4. rob p petry says:

    Hey NBC my sons channel Jooogsquad has 15 million views on You tube a month. Want to be on his channel just give him 250 million and you can get those numbers its half what you paid Snap. Doe’s anyone see the insanity who cares if stoned teens are on Snap or Youttube eyeballs guys eyeballs!
    NBC snap isn’t gonna get kids to watch the news.

More Digital News from Variety