You will be redirected back to your article in seconds

J.K. Rowling’s Pottermore Launches ‘Hogwarts Experience’ Free Digital Site

Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before.

J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic castle and its grounds are populated with 100 different “hotspots,” which are clickable points that expand to provide details about the magic and mystery of the famous wizarding school that Harry Potter attended.

The Sept. 1 launch of the site coincides with the first official day of school at the Hogwarts School of Witchcraft and Wizardry, which Pottermore is promoting with the hashtag #BackToHogwarts.

“We’ve seen many interpretations of Hogwarts – from the artwork in the illustrated editions of the books to the eight feature films from Warner Bros.,” Henriette Stuart-Reckling, Pottermore’s global digital director, said in announcing the feature. The Hogwarts Experience is “a unique, mobile-first experience using bespoke visual assets allowing anyone to ‘visit’ Hogwarts on-the-go.”

The first-person experience allows visitors to visit three main areas: the exterior of the castle, the Forbidden Forest (including Hagrid’s hut) and the Quidditch pitch. The Hogwarts Experience, free to registered users of Pottermore, is available across most devices including smartphones, tablets and PCs.

Pottermore announced the new Hogwarts Experience in a tweet Friday:

Pottermore is Rowling’s digital publishing, e-commerce, entertainment and news company based in London. The site offers news, features, and articles as well as new and previously unreleased writing by Rowling.

More Digital

  • YouTube terminates Toy Freaks

    YouTube Terminates Toy Freaks Channel Amid Broader Crackdown on Disturbing Kids' Content

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • Liza Koshy

    Liza Koshy to Star in YouTube Red Comedy Series 'Liza on Demand' Premiering in 2018

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • Dwyane Wade

    NBA Star Dwyane Wade Has His Own Facebook Reality Show

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • Still from Google Spotlight Stories' short

    Google Spotlight Stories Releases VR Short 'Sonaria' With Steam, Viveport, Mobile App

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • Dana Walden American Idol

    Fox's Dana Walden Joins Hulu Board of Directors

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • homepod-white-shelf

    Apple Delays HomePod Speaker Until Early 2018

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

  • Jason Mojica Vice

    Vice Suspends Film Producer Jason Mojica Amid Sexual Harassment Investigation

    Harry Potter fans can now fly around and explore the Hogwarts School of Witchcraft and Wizardry like never before. J.K. Rowling’s Pottermore has launched a free, 360-degree digital experience beginning letting visitors explore the famous wizarding school and its grounds, including the Quidditch pitch and the Forbidden Forest. In the Hogwarts Experience (at pottermore.com/hogwarts), the iconic […]

More From Our Brands

Access exclusive content