Apple’s iPhone: 10 Years of Product Launches Leading Up to iPhone X

Steve Jobs In this Jan. 9,
Paul Sakuma/AP/REX/Shutterstock

A decade ago, Steve Jobs held up the first iPhone on stage at the Macworld conference. Since then, the company has built a multibillion-dollar empire with an annual succession of shiny new smartphone models — hyped with superlatives — to keep iPhone devotees on a continuous cycle of coveting the latest and greatest upgrade.

Apple is expected to unveil the latest in the flagship line, the iPhone X, on Tuesday, Sept. 12. Here’s a look back at the evolution of the product that transformed Apple into the biggest tech company in the world.

January 2007: Apple described the very first iPhone as melding three products in one: a phone, an iPod, and an internet-communications device. Quaintly, it boasted of its “stunning 3.5-inch widescreen display.” “iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” Jobs said at time. Price: $499 (4 GB model), $599 (8 GB model).


iPhone 7 Tim Cook

Leaks Point to New $1,000 iPhone X Without Touch ID

June 2008, iPhone 3G: Just a year after shipping the first one, Apple launched a second-gen model that was twice as fast and had double the storage — for half the price. Price: $199 (8 GB), $299 (16 GB) with two-year AT&T contract.

June 2009, iPhone 3GS: Billed as twice as fast as the iPhone 3G, with longer battery life, a 3-megapixel camera and more. Apple sold more than 1 million the first weekend it went on sale. The 3GS again doubled capacity for the same price as the prior-generation model. Price: $199 (16 GB), $299 (32 GB) with two-year AT&T contract.

A customer displays an Apple iPhone 3GS at an Apple store in Palo Alto, Calif. Apple on said it is buying the mobile advertising company Quattro Wireless. It's a bet on the future of cell phone ads and steps up competition with rival Silicon Valley powerhouse Google Apple Quattro Wireless, Palo Alto, USA

July 2009: App Store exceeds 1.5 billion downloads in first year; Apple touts 65,000+ apps from 100,000+ developers.

June 2010, iPhone 4: The model that introduced FaceTime, the fourth-generation iPhone was much thinner (at 9.3 millimeters) and included a 5-megapixel camera and HD video recording. After users complained of reception issues, Apple blamed the problem on an error in how it calculated signal strength and issued a software update. The white iPhone 4 was delayed until April 2011. Price: $199 (16 GB), $299 (32 GB) with two-year AT&T contract

February 2011: iPhone 4 becomes available on Verizon Wireless.

August 2011: Jobs steps down as CEO; Tim Cook, formerly Apple’s COO, is named new chief executive.

October 2011, iPhone 4S: Hyped as “the most amazing iPhone yet,” it’s the model that introduced the Siri voice assistant and iCloud. Price: $199 (16 GB), $299 (32 GB), $399 (64 GB) with two-year wireless contract.

September 2012, iPhone 5: The model featured a 4-inch display and skinnied down to a thickness of 7.6 millimeters. The 5 also introduced the Lightning connector instead of the 32-pin dongle, and had an 8-megapixel camera. Apple sold over 5 million iPhone 5 units the first weekend. Price: Same as iPhone 4S.

September 2013, iPhone 5s and 5c: The 5s introduced the Touch ID fingerprint scanner — which the iPhone X reportedly will not include — and came in gold, silver or space gray. The 5c cheaper multicolored line was available in five colors: blue, green, pink, yellow and white. Price: 5s — $199 (16 GB), $299 (32 GB), $399 (64 GB); 5c — $99 (16 GB), $199 (32 GB) with qualifying wireless contract.

Mila Thomas Sales associate Mila Thomas adjusts a display of phones during the opening day of sales of the new iPhone 5s and iPhone 5C in Richmond, Va iPhone Sales, Richmond, USA

September 2014, iPhone 6 and 6 Plus: The sixth generation featured bigger screens, at 4.7 inches with 1 million+ pixels for the baseline model, and a 5.5-inch, 2 million+ pixel displays for the 6 Plus. Apple sold more than 10 million of the devices (Cook: “the biggest advancements in iPhone history”) over the first weekend. The company also launched Apple Pay. Price: 6 — $199 (16 GB), $299 (64 GB), $399 (128 GB); 6 Plus — $299 (16 GB), $399 (64 GB), $499 (128 GB) with qualifying two-year wireless contract.

September 2015, iPhone 6s and 6s Plus: Same screen sizes as the prior year’s models, while adding a new “3D Touch” feature to let users “peek” at items like an email message using fingertip pressure, and a 12-megapixel camera capable of capturing 4K Ultra HD video. Pricing: Same as iPhone 6 and 6 Plus. 

March 2016, iPhone SE: Model with a 4-inch screen that has the same 64-bit A9 processor as in the iPhone 6s. Pricing: $399 (16 GB), $499 (64 GB)

July 2016: Apple announces that it has sold 1 billion iPhones to date.

September 2016, iPhone 7 and 7 Plus: Touted as the first water- and dust-resistant iPhone, last year’s models eliminated the standard headphone jack to use Lightning-based headphones or Apple’s new AirPods (wireless earbuds sold separately for $159) which encountered shipping delaysPricing: 7 — $649 (32 GB), $749 (128 GB), $849 (256 GB); 7 Plus: $769 (32 GB), $869 (128 GB), $969 (256 GB)

Copyright 2016 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission. Mandatory Credit: Photo by Marcio Jose Sanchez/AP/REX/Shutterstock (5893821t) Philip W Schiller, Apple's senior vice president of worldwide marketing, talks about the features on the new iPhone 7 during an event to announce new products, in San Francisco Apple unveils new iPhone 7, the Bill Graham Civic Auditorium, San Francisco , USA - 07 Sep 2016

June 2017: App Store users have downloaded more than 180 billion apps to date, and Apple says it’s paid more than $70 billion to app developers since 2008.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 3

Leave a Reply


Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  1. IT--////---IT says:

    USURY–INTEL has the ITs – — locked into looking

    ——————————————– – — – looking in the looking glass

    ——————————————————- – — the BLACK looking glass

    —————————————————————— – – of TOTAL CONTROL

    KEEP enjoying yourselves

    MAO is smiling

    and the furnaces –ARE— waiting

    O YES

  2. Dan says:

    Do people even use real computers any more.
    I can’t believe this camera on a new iPhone is better than my pro video camera and it’s not big and heavy. Auto settings. Make a movie with this.

  3. Mark says:

    Except apple now announces too much, and never meet their release dates. Steve would be PISSED.

More Digital News from Variety