You will be redirected back to your article in seconds

Hulu Hires Google Exec Kelly Campbell as Chief Marketing Officer

Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer.

Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May.

Hulu is getting a new leader at the marketing helm at a critical juncture: The company just two months ago launched its $40 monthly live-TV subscription service, entering the burgeoning and competitive market for internet-delivered pay TV. Another priority for Hulu is to drive momentum behind its original series — after “The Handmaid’s Tale” popped earlier this year — and licensed content as it faces the Netflix juggernaut and other rivals.

“Kelly is a respected, data-driven marketing expert who has consistently proven her ability to develop effective strategies and build strong, high-performing teams,” Hopkins said in announcing her hire. “With her deep background in performance marketing and in building strong connections between brands and their consumers, she’s going to be an invaluable addition to Hulu as we enter the next chapter of our business.”

As Hulu’s CMO, Campbell will oversee brand marketing, performance marketing, media, content marketing, creative, entertainment publicity and consumer research teams. She’s also responsible for developing the strategic “vision and voice” for Hulu’s consumer marketing campaigns, the company said.

At Google, where she worked since 2005, Campbell most recently was managing director of global growth marketing for Google Cloud, where she led a global rebranding effort for G Suite, which includes Gmail, Google Docs and Google Drive. Before that, she held multiple senior marketing roles within the company, after leading Google’s dedicated client services team for North America and spending a year in Tokyo building out its online sales and operations team there. Prior to joining Google, Campbell worked as an investment banking analyst for JPMorgan Chase and FleetBoston Financial.

Campbell has an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University. She live in Manhattan Beach, Calif., with her husband and two sons.

More Digital

  • Nbcuniversal _ snapchat

    Snap, NBCUniversal Form Studio Joint Venture, Tap Duplass Brothers for Original Shows

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • Jeffrey Katzenberg Hand Imprint Ceremony

    Jeffrey Katzenberg: Harvey Weinstein Is a Monster, But Didn't Act Alone

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • Ted Sarandos

    Netflix Plans to Release 80 Original Films in 2018

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • tbh

    Facebook Acquires Anonymous Teen Networking App tbh

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • Netflix Reed Hastings

    Netflix Adds 5.3 Million Subs in Q3, Beating Forecasts

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • Alyssa Milano

    #MeToo: Social Media Flooded With Stories of Sexual Harassment and Assault

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

  • Rhett McLaughlin and Link Neal

    Rhett & Link Gear Up for Expanded 'Good Mythical Morning' Show With YouTube Funding

    Kelly Campbell, a longtime Google marketing executive, has joined Hulu as the company’s chief marketing officer. Campbell reports to CEO Mike Hopkins and will start at Hulu later this summer. She assumes the CMO spot after the departure of Jenny Wall, who left Hulu in May. Hulu is getting a new leader at the marketing […]

More From Our Brands

Access exclusive content