Departing Hulu VR VP Noah Heller Launches L.A. Tech Fund 3Rodeo (EXCLUSIVE)

One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs to not only get the money, but also the advice they need to get their startups off the ground.

Heller is running 3Rodeo as managing partner, and is being joined by RYOT Studio co-founder Molly DeWolf Swenson and former Picasa CEO Lars Perkins, both in the capacity of venture partners. “We’ve seen a lot and we built a lot before,” said Heller about the team’s combined entrepreneurial experience.

Heller joined Hulu as part of the acquisition of Vhoto, a Seattle-based video-sharing startup. Vhoto was using machine learning to identify the best parts of a user-generated video, and then share it with a users’ friends. Heller had co-founded the startup in 2012 and led it until its sale in late 2015. Before that, he was entrepreneur-in-residence at Atlas Ventures.

With 3Rodeo, Heller now wants to invest in cutting-edge startups in a variety of fields including media, computer vision, financial technology and more. The company has made three investments this far, and counts car buying startup Fair, augmented reality glasses maker Mira and food startup Lighter among its portfolio companies.

“I think it’s a cool market, and it’s very hard for a traditional fund to cover,” Heller said about Los Angeles. “We’re not terribly well-known as a tech market.” Thanks to Hollywood, Los Angeles also had plenty of available capital, but that money often wouldn’t come with the right advice necessary to help build sustainable companies, he argued.

News of Heller’s from Hulu departure comes a few weeks after two other higher-profile exec exits. Hulu CTO Tian Lim left the company in September to lead product and user experience efforts as a VP for Google Play. And in October, Hulu announced that its CEO Mike Hopkins was leaving to lead Sony Pictures TV. Hopkins has been succeeded at Hulu by former Fox Networks Group COO Randy Freer.

More Digital

  • Abu Dhabi skyline seen from the

    Image Nation Abu Dhabi, U.K. Studio Alchemy VR Team for Immersive Content

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • David Spiegel - Inverse

    Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • shazam

    Apple to Acquire Shazam for About $400 Million (Report)

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • Google Home entryway

    Google Looking to Add Multi-Touch to Next-Gen Google Home Hardware (EXCLUSIVE)

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • Trolls

    'Trolls' Leaps from TV to Top of DVD Sales Chart

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • Daniel Ek Spotify

    Spotify, China's Tencent Music Unit Agree to Invest in Each Other

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

  • Amazon Music Unlimited logo

    Amazon’s Streaming Service Launches in 28 New Countries

    One of the key executives behind Hulu’s virtual reality (VR) push has left the company, and is now starting a Los Angeles-based tech fund: Noah Heller, Hulu’s VP of business development for emerging technology and VR, left Hulu this month. His new gig: 3Rodeo, an early stage venture fund that wants to help local entrepreneurs […]

More From Our Brands

Access exclusive content