Google Unveils Interactive Turntable Doodle to Celebrate the History of Hip-Hop

hiphop_gif12
Courtesy of Google

Google unveiled a new doodle on its home page Thursday to commemorate the birth of Hip-Hop 44 years ago that doubles as an interactive music game, complete with the ability to mix and scratch a number of records as they play perfectly synchronized on two decks.

What’s more, Google teamed up with Fab 5 Freddy, former host of “Yo! ​MTV ​Raps” for a quick crash course in Hip-Hop history, and to give users an introduction to the basics of the game. And the doodle features three original tracks by Prince Paul, whose claim to fame includes producing De La Soul’s “3 Feet High and Rising.”

The whole experience is rounded off with a custom Google logo from graffiti artist Cey Adams, who was the driving force behind Def Jam’s early aesthetic, and who’s visual handprints are on album covers and other graphics from artists like Run DMC, the Beastie Boys, LL Cool J, Public Enemy and the Notorious B.I.G.

The project’s executive consultant at Google was YouTube’s ​global ​head ​of ​music  and former Def Jam president ​Lyor ​Cohen, who had this to say in a blog post Thursday night:

“Hip ​Hop ​has ​done ​exactly ​what ​its ​founders ​set ​out ​to ​do, ​whether ​wittingly ​or ​unwittingly. ​It ​placed ​an accessible ​culture, ​relatable ​to ​any ​marginalized ​group ​in ​the ​world, ​at ​the ​forefront ​of ​music. ​In ​that ​spirit, here’s ​to ​BILLIONS ​of ​people ​getting ​a ​brief ​reminder ​that ​’Yes, ​yes ​y’all! ​And ​it ​WON’T ​stop!'”

Google’s Hip-Hop doodle will remain on the search engine’s home page for 40 hours, after which it will be archived in the company’s doodle gallery.

 

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 4

Marketplace

    Leave a Reply

    4 Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    1. William says:

      If the Doodle does not work and you use the Ghostery add-on, make sure to unblock the “Google AJAX Search API” as the code necessary to load the Doodle appears to be hosted on this API.

    2. Ovenfresh says:

      Yeah the music isn’t playing for me either. I was mad hype when I first saw this. Now it’s just a disappointment.

    3. Al Dente says:

      It doesn’t work. There is no power/play button on the turntables. This doodle is garbage.

    4. km Z says:

      honestly …this is ..for me…one of the best doodles if not the best ever. of course im partial , being born in the bronx in the 70’s and spending the first almost 18yrs of my life there…the birth of hip hop was incredible to see and witness first hand. This doodle is fly, def, dope and fresh! love it

    More Digital News from Variety

    Loading