Golden Globes: NBC Never Had Live-Streaming Rights, Backlash Blamed on Mistaken Assumption It Did

Golden Globes Awards logo
Courtesy of HFPA

Internet users hoping to watch the Golden Globes live online Sunday night were disappointed after they discovered that NBC was not live-streaming the kudocast online.

In fact, NBC had never said it would offer a live-stream of the Globes — because the broadcast network does not have the online-streaming rights from the Hollywood Foreign Press Assn. for the telecast of the awards show. Sources say NBC has been actively working on obtaining such rights, but was unable to secure them for this year’s run.

NBC declined to comment. A rep for Dick Clark Prods., which produced the 74th Annual Golden Globe Awards, referred inquiries to the network. Representatives for the HFPA did not respond to a request for comment.


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The backlash from Golden Globes fans hoping to watch online, who took to Twitter and other social media to complain, came after inaccurate reports — including one by Variety — that NBC would offer a live stream on to subscribers of participating cable, satellite and telco TV operators.

The confusion was fueled by NBC’s promotion of a section of its website promising to let viewers follow “The Golden Globe Awards – LIVE!” But that was only a landing page where NBC aggregated tweets about the Golden Globes. One source suggested NBC’s marketing campaign leading up to the Golden Globes did not indicate clearly enough that the live feed would not be available online.

Other big TV events have been available via live-streaming, although they have often carried restrictions. For example, ABC has made the Academy Awards telecast available to authenticated viewers in certain local TV markets through agreements with pay-TV partners.

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  1. Not Acceptable says:

    The fact that Dick Clark Productions, with a $1B valuation, NBC (with an app on iPhone, iPad, Apple TV, Google Play, etc) and the HFPA couldn’t figure out how to live stream the Golden Globes in 2017, one of crown jewel television award shows, is not acceptable or an excuse.
    Even Samsung sponsors 26-30 weeks every year of live stream for the World Surf League with superb quality, for free, with no problems, and these idiots can’t get 3hrs onto the internet (unmonetized). Huh?
    What is even more baffling is that they haven’t figured out how to use a simple paywall, let customers pay $5, $10 even $20 to watch, which is better than nothing. How about PPV? Is that too difficult too?And lastly, the fact that the full show is not available immediately afterwards (or EVER for that matter), even as a digital download on iTunes, indicates how broken this business is.
    Actually, I think its just called stupidity at this point.
    They are ALL to blame!

    • Tony says:

      You sound as if the inability to watch a bunch of famous people congratulate themselves on doing a good job being famous had a serious impact on your life. If so, perhaps consider going outside more?

  2. Absolutely ridiculous that NBC does not have digital rights to their programming. These have been negotiated for 15 years with regularity in every contract. Astounding. Biz Affairs should be put on notice.

  3. Not BillUSA says:

    NBC has been making fools of themselves with their handling of digital and geographical rights ever since they discovered the internet. Thank God other broadcasters are doing it right. Wonder how much more money NBC will lose on figuring out how to use the internet properly.

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