Facebook to Launch App for Influencers to Manage Content

Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform.

The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater needs than average Facebook users.

The app will feature a Live Creator Kit that enables influencers to more effectively manage live broadcasts by adding intros and outros, custom stickers and frames. The kit will also facilitate communication among the community of users following the influencer, and serve up user data to optimize future broadcasts. Anyone already using Facebook’s Mentions app will be automatically added to new app.

“We’re building an app dedicated to you,” said Daniel Danker, product management director, at Facebook. “We see amazing creativity from creators on Facebook every day.”

Danker also shared statistics that supported the notion that community was central to the video experience on Facebook. An estimated 40% of total video watch time on Facebook comes from shares, as opposed to the original video post, according to Facebook internal data from March 2017.

Bree Nguyen, head of talent in media partnerships at Facebook, also spoke, highlighting how creators like Laura Clery are building audience on the platform.

More Digital

  • Iskra Lawrence

    Model Iskra Lawrence to Host 'Mirror Challenge' Docu-Series on Facebook Watch

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

  • Facebook Logo

    Facebook Starts Labeling Political Ads in the U.S.

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

  • vrcx_bg

    Oculus Go Porn: Adult Industry Has High Hopes for Facebook’s New VR Headset

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

  • Movistar +, Netflix, Set Carriage Partnership

    Movistar +, Netflix Strike Carriage Partnership

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

  • Netflix Reed Hastings

    Netflix Is Now More Valuable Than Disney

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

  • Sling TV - Newsmax - Free

    Newsmax, Free Speech TV Now Available on Dish's Sling TV

    Facebook will launch an app later this year that will provide influencers on its platform the ability to better manage content on its platform. The announcement was made Friday at Vidcon, where the company has elevated its presence at the annual conference in order to court content creators smaller than media companies but with greater […]

More From Our Brands

Access exclusive content