Facebook has ordered an additional 12 episodes of “Make Up or Break Up,” a live relationship show hosted by social influencer and “sexologist” and author Shannon Boodram (aka Shan Boody) — the first original show funded by the social platform to get an extension.
The show, which airs Thursdays at 8 p.m. ET/ 5 p.m. PT on Facebook (at facebook.com/makeupbreakupshow), features Boodram counseling couples at a critical juncture in their relationship to determine if they should stay together — or call it quits — in front of a live studio audience. The added wrinkle: Facebook viewers of vote live on each couple’s fate using the hashtags #MakeUp or #BreakUp.
With the extension, a total of 20 episodes will air during the first season of the show. “Make Up or Break Up” is executive produced by showrunner Corin Nelson and comes from Thumb Candy Media, the digital studio division of B-17 Entertainment.
“Make Up or Break Up” is among the batch of shows Facebook is funding to see content for Watch, its recently launched video guide. The goal, according to Facebook execs, is to jump-start viewing and programming on Watch so that the social giant can sell longer-form ads in the programming.
Since debuting Sept. 7, the show has attracted a relatively modest 35,000 followers. Each episode run about 20 minutes, and has averaged around 300,000 views over the first five segments (including both live and on-demand).
The most-viewed content on Facebook’s Watch has been shorter, viral-oriented shows. The Dodo’s feel-good “Comeback Kids: Animal Edition,” for example, has racked up more than 90 million views over five episodes to date.
“Make Up or Break Up,” with its viewer-participation format, represents “the future of content,” according to B-17 principals Rhett Bachner and Brien Meagher. The duo together established Thumb Candy in partnership with B-17’s majority owner, Core Media Group.
“This concept is quickly becoming popular because so many young viewers can relate to these couples grappling with their same issues,” Bachner and Meagher said in a prepared statement. “They can also contribute their thoughts to the show, get feedback from the host and, most importantly, affect the actual outcome in real time regardless of the time zone.”
Boodram has a social-media reach of more than 300,000 followers — but just under 10,000 fans on Facebook currently. She launched her YouTube channel in 2012, which has about 20 million views to date, and has her own line of vibrator necklaces. Among other projects, Boodram hosted Fullscreen original dating show “Shan Boody Is Your Perfect Date.”