Directv Now
Courtesy of AT&T

AT&T’s DirecTV Now internet-streaming service was hit with an outage that lasted several hours Friday, preventing customers from accessing some live TV channels.

“Earlier this morning, some DirecTV Now customers could not stream some of their live channels,” an AT&T rep said in a statement. “This was resolved and the service is running normally. We thank our customers for their patience.”

AT&T declined to provide details on the cause of the technical issues or say exactly how long DirecTV Now’s channels were unavailable. At 10:40 a.m. Eastern, the company’s Twitter technical-support account posted a message acknowledging the problems; at 1 p.m. ET, the DirecTV Now account tweeted that the issues had been resolved.

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DirecTV Now, which the telco launched Nov. 30, last month had at least two big outages, according to TVPredictions. That came after numerous users reported various problems with the service, including channels failing to load, immediately after the service debuted.

DirecTV Now — which AT&T execs had promised would shake up the pay-TV industry with breakthrough pricing — starts at $35 monthly for the “Live a Little” bundle with 64 channels (plus local stations where available), and range up to the top-tier “Gotta Have It” package with up to 130 channels for $70 per month. Analysts expect cord-cutters and “cord-never” consumers to gravitate to the entry-level package; AT&T seems to be offering the “Live a Little” package at a negative net margin as a way to attract wireless subscribers, by exempting DirecTV Now video streaming from data-usage caps.

Local channels on DirecTV Now are available only in select markets from ABC, NBC, Fox and Telemundo, where the broadcasters have owned-and-operated stations. AT&T currently does not have a deal with CBS for DirecTV Now.

AT&T debuted DirecTV Now with a special intro price of $35 per month for the 100-plus “Go Big” tier, but that offer ended Jan. 9.

DirecTV Now initially is available to stream on the web, Apple TV, Amazon Fire TV and Fire Stick TV, Google Chromecast, iPad and iPhone, and Android. Support for additional platforms is coming, along with DVR features slated to debut sometime in 2017, according to AT&T.

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