You will be redirected back to your article in seconds

Video Data Startup ColorTV Buys Streaming Search Specialist Guidebox

Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms.

Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite both companies’ products in the coming months. Terms of the deal weren’t disclosed.

Guidebox is actually a kind of veteran in the TV-data space. The company launched in 2012 with a consumer-facing website that offered search of movies and TV shows across a number of web video sources.

Since then, Guidebox has changed focus to offer publishers and device manufacturers universal video search solutions, with some success: Not only has Guidebox struck deals with a number of content providers including Lionsgate, the WWE and Fandor, it’s also a widely known secret within the industry that Guidebox is powering Roku’s universal search.

Founded in 2016, ColorTV is comparably young, and initially focused on bringing mobile-style cross-app content recommendations to TV platforms. The company has since widened its focus to offer cross-platform personalization, analytics, video and audio content recognition and more.

The company’s tools are already powering some 300 apps, and Maniaci said that it was specifically targeting publishers that don’t have the teams and money to compete with companies like Hulu, Netflix or Facebook — industry giants that have the ability to run A/B tests on all their media and use their vast treasure troves of data to keep viewers glued to their content, and locked into their platforms. “If the publishing industry doesn’t wake up soon, they are going to be entirely beholden to Facebook,” he said.

More Digital

  • VidAngel logo

    VidAngel Declares Bankruptcy to Put Copyright Fight on Hold

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

  • Ricky Gervais

    Ricky Gervais on New SiriusXM Talk Show: They 'Made Me an Offer I Couldn't Refuse'

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

  • PyeongChang Winter Olympics

    Discovery's Eurosport Pacts With Snapchat for 2018 Winter Olympics

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

  • Jonah Peretti

    BuzzFeed CEO Jonah Peretti: Paywalls Are Bad for Democracy

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

  • Vivendi's Dominique Delport Announces 5 Million

    Mipcom: Vivendi's Dominique Delport Announces 5 Million Subs for Studio +

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

  • Facebook VP David Marcus

    Facebook VP David Marcus: A Small Number of Russian Accounts Used Messenger

    Video data and recommendation startup ColorTV has acquired Guidebox, a fellow data company that has been focusing on providing universal search and discovery services for video app publishers and connected TV platforms. Guidebox’s team of seven is joining ColorTV as part of the deal, and ColorTV CEO Giancarlo Maniaci told Variety that he intends to unite […]

More From Our Brands

Access exclusive content