Boomerang Cartoon Subscription-Video Service Launches With 1,000-Plus Episodes

Boomerang SVOD
Courtesy of Turner

Service is exclusive home for new episodes of 'Scooby-Doo,' 'Looney Tunes,' 'Tom & Jerry'

Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a service starting at $5 per month that will include more than 1,000 episodes of classic and current series.

The Boomerang service, which is ad-free, draws from the Warner Bros.-owned animation library of 5,000-plus titles from Hanna-Barbera, Looney Tunes and MGM. Shows on the service include “Looney Tunes,” “Scooby-Doo,” “Tom & Jerry,” “The Jetsons,” “Yogi Bear,” “Popeye” and “Magilla Gorilla.” The content will be updated weekly. (Boomerang’s library includes “The Flintstones,” but that show isn’t available at launch.)

The Netflix-style service doesn’t supersede the linear Boomerang TV channel, which Turner continues to distribute to pay-TV providers worldwide and includes many of the same titles. Rather, Turner positions the subscription VOD service as complementary to the product it sells to pay-TV providers.

The Boomerang SVOD service is the exclusive home for new episodes of three popular series: “Scooby-Doo,” “Looney Tunes” and “Tom & Jerry” — so those will not be airing on Boomerang TV. In addition, the service will host exclusive original series; the first are Warner Bros. Animation’s “Dorothy and the Wizard Of Oz,” a new spin on L. Frank Baum’s fantasy classic, and “Wacky Races,” a reboot of Hanna-Barbera’s slapstick-y road-rally series from the late ’60s.

Boomerang is available only in the U.S. It is accessible on the web and via iOS and Android devices for $4.99 per month (with a seven-day free trial) or $39.99 annually (with a 30-day free trial). Turner expects to expand later to more platforms, including Roku, Apple TV and Amazon Fire TV.

It’s the second direct-to-consumer OTT play for Turner: Last fall the cable programmer launched the Turner Classic Movie-managed FilmStruck, stocked with classic, foreign and indie movies. Warner Bros., meanwhile, a year ago acquired SVOD service DramaFever, which will power the Boomerang internet-video service and also handle customer service.

Other OTT services are expected from Warner Bros. Digital Networks, which in addition to DramaFever encompasses Machinima, Warner Instant Archive, Blue Ribbon Content and the digital components of the studio’s partnerships with Ellen DeGeneres and LeBron James.

Watch a promo video for the Booomerang SVOD service:

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  1. Meme says:

    I love Looney tunes and Tom and Jerry and all but dang …. Why is it that this are the main two cartoons you show. Where is Yogi Bear, Jetsons, Flintstones, Captain Planet, Popeye and so on etc…. It would be nice to see these cartoons as well.
    Thank you,

  2. I liked boomarang channel years ago because there were so many different ccartoons. Now I have it on dishnetwork and it seems all they have is the same cartoons. I wish the old cartoons were still on like jetsons, flintstones, waky racers, jabber jaws and more. Bring those cartoons back please.

  3. Writergal says:

    I agree that these cartoons need to be streamable to Chromecast, etc. I’m not going to watch 1000+ cartoons on my tiny smartphone!

  4. Bas says:

    Hanna-Barbera, MGM Cartoons, Looney Tunes and new series all $5 monthly all this greatness before the AT&T acquisition is complete? Innovation at it best. Please bring it to Europe.

  5. Luna Cascade says:

    Wow! Childhood memories of Saturday mornings in pajamas eating a bowl of Cherrios!

  6. ned says:

    turner needs to wise up and add castable video for chromecast for its tv apps. do they expect me to binge search party on my phone

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