You will be redirected back to your article in seconds

Awesomeness Taps Tumblr’s Katherine Barna as VP of Communications (EXCLUSIVE)

Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications.

At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility initiatives. She’ll be based in New York, while traveling frequently to Awesomeness’ L.A. headquarters.

“All aspects of this ecosystem are evolving, including how we interact with our consumers, press and partners,” Awesomeness chief marketing officer T.J. Marchetti said in announcing her hire. “Katherine’s success working at Tumblr, a platform beloved by its community and respected in the industry, makes her a great fit for our company as we continue to embrace the global Gen Z audience.”

Barna said Awesomeness has stood out “as a truly forward-thinking and innovative company. The opportunity to join this team of creative and passionate people who are blazing the path for media and entertainment is one I simply could not pass up.”

Previously, Barna had been at Tumblr, which she joined in 2011 (prior to Yahoo’s acquisition two years later). Verizon completed its takeover of the Yahoo internet businesses, including Tumblr, earlier this month. At Tumblr, Barna oversaw communications and PR, public policy and corporate social responsibility and initiated the company’s first major social impact campaign centering around mental health awareness, called Post it Forward. Before that, she was a publicist at Newsweek magazine, where she focused on journalist publicity and social-media development.

Awesomeness is majority owned by Comcast’s NBCUniversal, with minority stakes held by Verizon and Hearst.

More Digital

  • NRA TV

    Amazon Targeted in Calls to Drop NRA TV App, Which Is Also on Apple TV, Roku, Chromecast

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • Kylie Jenner spinoff

    Kylie Jenner Tweet, CEO Compensation Package News Drag Snap Stock Down 8%

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • arcore

    Google to Make Major Augmented Reality Push at Mobile World Congress (EXCLUSIVE)

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • SOUTH KOREA OUTMandatory Credit: Photo by

    Netflix, Korean Talent Giant to Launch ‘YG Future Strategy Office’

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • courtney parker - adaptive studios

    Adaptive Studios Taps Courtney Parker as VP of Alternative Programming

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • Lionsgate Unveils 'Studio L' Digital Content

    Lionsgate Unveils 'Studio L' Digital Slate With 'Honor List,' 'Most Likely to Murder'

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

  • Amy Poehler - Parks and Recreation

    'Parks and Recreation' Team Rips Into NRA for Using Amy Poehler GIF

    Awesomeness has hired Katherine Barna, previously head of communications and public policy at Yahoo’s Tumblr, as VP of communications. At Awesomeness, Barna oversees communication and PR strategy for the company and its four key divisions: the Gen Z-focused AwesomenessTV network, Awesomeness Films, DreamWorksTV, and Awestruck. In addition, she will head up the company’s social responsibility […]

More From Our Brands

Access exclusive content