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22-Year-Old Stages Hip-Hop Music Video to Beg WME for Job — And It Works

A U. of Michigan graduate is making moves to become the next Ari Emanuel.

Hopeful to catch the attention of recruiters at talent agency WME, Bobby Knutilla, 22, shot a music video that he posted to YouTube after learning he would get the chance to interview with the agency’s music department.

Over a beat he created, Knutilla begins the clip rapping, “WME, that’s where I want to be,” before launching into a description of what he can offer the firm. He published the video on Sept. 26.

“I want to be the best at sorting all your mail, I want to be the best at making you that sale,” he sings. “I can solve all your problems, and I’ll do your work joyfully.” The two-minute-37-second video, which alternates between Knutilla rapping on a parking garage, in a garden, and in his car, currently has over 3,000 views.

“I wanted to do something to stand out and convey something I couldn’t show on my resume,” Knutilla told Variety. “It helped to show my personality, creativity, passion for music, and the fact that I could complete a project from start to finish.”

Knutilla interviewed with WME last Thursday and found out the next day that he got a job in the Music Central department. He recently graduated from the Stephen M. Ross School of Business.

It’s possible Knutilla took his cue from Jake Sirianni, a Washington State U. student who interned at “The Tonight Show Starring Jimmy Fallon” during summer 2017. Along with his internship application, Sirianni sent in a video of himself performing a version of Blackalicious’ “Alphabet Aerobics” that was rewritten about his desire to be a “Tonight Show” intern. Sirianni edited himself into footage of Daniel Radcliffe rapping during an earlier appearance on the show and performed the song with Fallon. Fallon caught wind of the viral video, which has over 227,000 views, and offered him an internship during his show.

Watch Knutilla’s video below:

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