Pepsi Pulls Kendall Jenner Ad, Says It ‘Missed the Mark’

Kendall Jenner Pepsi

Pepsi has pulled an ad featuring Kendall Jenner a day after it debuted.

The ad, which depicted the model joining a march and handing a can of Pepsi to a police officer, incited the wrath of the Twitterverse, with critics calling it tone-deaf and disrespectful to movements like #BlackLivesMatter.

The beverage maker issued this statement on Tuesday morning, apologizing for the ad, which has been pulled from YouTube.


Kendall Jenner Pepsi

Twitter Rips Pepsi, Kendall Jenner for ‘Tone-Deaf’ Protest Commercial

“Pepsi was trying to project a global message of unity, peace, and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Jenner has yet to respond to the controversy.

She was the first model since Cindy Crawford in 1992 to have her own global Pepsi campaign.

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  1. RS says:

    Final word: there’s another reason the ad sucked. It’s about an typically empty “uprising” of “creative millennial hipster” types, people who don’t actually matter outside of their own social media profiles. Come on, an Asian cellist? A Middle Eastern (and Muslim) photographer? Fucking STREET BUSKERS? Honestly, even without a rich white billionaire leading them on their little march against “the man”, the ad would make no sense as these people aren’t mature enough to “join conversations” about anything outside of their own little bubbles.

  2. Mrsjojo says:

    STOP with BULLshit!! No one was out to offend anyone. Who even says it was about “black” lives? Maybe it was a general protest? Not everything is a diss at you. Just like when the Walking Dead came out with th e “EENIE MEENIE MINEY MO” t-shirts, BLM thru a hissy fit and had them pulled. Leave history in thr past. Move on. And STOP blaming everyone for everything. AMERICANS walk around on eggshells trying not to “offend” anyone. I say bullS#it. This Ad was obviously about unity, yet once again it gets twisted. SHAME ON PEPSI FOR BOWING DOWN AND RETRACTING IT. PEOPLE NEED TO STAND THEIR GROUND AND STOP APOLOGIZING WHEN THERE IS NO HARM INTENDED. PERIOD

  3. Hedge says:

    The whole piece was designed to elicit this reaction so everyone involved would reap the PR. How do I know? This same article has been written in every single publication I have glanced at in the past 3 days. It’s taken directly from the press release sent out by Pepsi. The Kadashians are scum…stop making stupid people famous.

    • Mrsjojo says:

      There’s no way this was a Kardashian stunt. While I dislike mist of them, kendall is thr only one who truly works for her money. I don’t lump her in with th e rest. But this is nonsense. So sick if everyone being offended over everything. If our history offends one so much…maybe it’s time to leave

  4. Ron says:

    Too bad Obama didn’t have a “Pepsi Summit”! with the police officer after the President engaged in profiling the police officer!

  5. Hooligan says:

    What`s the Difference ? She might as well be Back , so whats the Big Deal ? Bitch is But
    Ugly !

  6. dotcombs says:

    The police have a dangerous job to do keeping the people safe. So there is nothing wrong with reaching out and every thing wrong with the hate some people continue spew as if they had some special right.

  7. Damond Mitchell says:

    I would encourage every minority,and women not to support this insensitive piece of trash.
    Kendall Jenner and the Kardashian clan are only interested in $$$. And captializing off the ideas others
    to make a dollar. I refuse to support and purchase any products this clown has endorsed!!
    such as Pepsi and Estee Lauder. Why this bitch was even named the face of Estee Lauder
    God knows. Kendall you want to see what a boycott really is sit tight .

  8. Lisa says:

    Does nobody know that they got rich off of the Goldmans and the Browns? Blood money.

  9. Cole says:

    I don’t care about BLM and I’m black. A bunch of whiners is a cruel world.

  10. Joe Lewis Jr says:

    Her entrance in this commercial is as far fetched as Tarzan in the African jungle!

  11. None says:

    BLM wants the right to not cooperate with cops.
    When that goes wrong they want the right to resist arrest.
    When that goes wrong they want the right to struggle with the cop.
    When THAT goes wrong they want the right to not get arrested.
    I GET that many Black kids have been unfairly shot, but if they cooperated like we were RAISED TO DO, they would all be alive today.

  12. annie says:

    Let’s be real. Pepsi’s ad sucked on Youtube. WHY? Censorship, pulling ads on popular YT channels that doesn’t fit their liberal agenda. Yeah, they’re one of corporate products that wants to ban free speech, they call it hate speech. Well, Pepsi the people have spoken with that dislike button and their pockets. And ya’ll ain’t learn from Target and Star Bucks. And they still haven’t learned…lol.

    • Mrsjojo says:

      This is all bullshit. It was not dissing any particular group (but if course it’s all about BLM) American history is offensive to blacks. PERIOD. We can’t change that. If they can’t deal, act civilized and come to terms with this is 2017 and not one of us had anything to do with what happened “then” , then maybe it’s time to NOT be an American citizens any longer. We are too offensive as a nation and as a whole. So so sick and tired of th e nonsense, sense of entitlement and double fricken standards

  13. Justinamazing says:

    Pepsi you have nothing to apologize for. There was nothing offensive about this commercial, people who think this was offensive needs to get there heads out of there asses, and start looking for ways to improve their lives and go take care of themselves rather than hate on every commercial they think is offensive

  14. Ash says:

    Yea missed the mark is a complete understatement. The entire ad was stupid and didn’t make sense. And the explanation for the commercial citing peace, unity, and understanding is pure BS. There’s a lot more Pepsi could be doing about unity than making a commercial to promote their products.

  15. BLM is not hope and unity and if you are down that low on the scale of intellect, perhaps you need help opening a can of Pepsi

  16. Kendall is the “it” girl but Pepsi glad you realized you missed the mark. We need hope & unity more than ever!

  17. just another instance of caving to liberal/progressive political correct bs.

    • Chris says:

      Well they aren’t running for political office so really they are just caving to their own customer base. Capitalism at work.

  18. Robbie says:

    “Pepsi was trying to project a global message of unity, peace and understanding.” Unless you’re a police officer. or white. Then you’re just automatically the devil and we don’t care about you. It’s a real shame Trump is such a Twitter whore. I could see him outlawing it and actually using his power for good.

    • Rob says:

      Outlawing what? Twitter? I don’t think a president has the power to outlaw a form of social media.

    • Ash says:

      How did you inject race into this? Why are you associating this protest with BLM?

    • sandra says:

      very true…… had nothing to do with BLM…….it was a left wing campaign ad, glorifying riots and protests, which are cool if you drink pepsi while you do it apparently…….

      • Dan says:

        What’s wrong with protesting? Do you you have nothing you’re passionate about? I didn’t see the commercial, but I’m PRETTY sure there was no rioting.

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