The Walt Disney Co. made a $1 million cash donation on Tuesday to the American Red Cross to support recovery efforts for Houston and other areas in southeast Texas and Louisiana affected by Hurricane Harvey.
Facebook followed suit by announcing a plan to match funds raised on the social media platform up to $1 million.
ABC’s Houston O&O KTRK-TV also plans an on-air fundraising effort as the city grapples with the devastating storm that has left at least 10 people dead and thousands evacuated from flood-ravaged neighborhoods, with more torrential rain on the way. On Thursday, KTRK and other Disney TV outlets as well as the Radio Disney network, will repeatedly call on viewers to donate to the American Red Cross.
“Our hearts go out to everyone in the devastating path of this historic storm,” said Disney chief Bob Iger. “It’s hard to fully appreciate the impact, in part because it isn’t over yet. But we know thousands of people have lost everything and now face the daunting challenge of putting their lives and communities back together, and we’re using our unique resources and reach to help those in need.”
Disney also said it would match Harvey-related Red Cross donations by its employees.
Facebook’s fundraising efforts will go to the Center for Disaster Philanthropy’s Hurricane Harvey Recovery Fund to “support local efforts to local recovery and rebuilding efforts.” Users in the U.S. will see a message at the top of their newsfeed offering the option to give money. Donations made directly on the Center for Disaster Philanthropy’s Facebook page will also be matched.