More than three million viewers tuned in for Monday’s telecast of “VH1’s Hip Hop Honors: All Hail the Queens,” the network announced today.
Airing live for the first time in the franchise’s history, “Hip Hop Honors: All Hail the Queens” became the network’s highest-rated tentpole event in 15 years, improving 34% in ratings over the last installment of the show, which aired in 2010. The show helped VH1 to its highest-rated Monday night in almost a year, and was the top rated cable program in its timeslot with women.
The event celebrated the female icons and pioneers of hip hop, featuring appearances from Eve, who hosted the telecast, Queen Latifah, Missy Elliott, Lil’ Kim, Salt-n-Pepa, First Lady Michelle Obama, Common, Pharrell, Puff Daddy, Timbaland, Nelly Furtado, Naughty by Nature, LL Cool J and Fantasia, among others.
VH1 also touted the show as the most social program on TV for the night, with 630,000 Tweets from 157,000 unique authors, up +300% from Monday norms over the prior three weeks. VH1’s first ever Facebook Live Red Carpet from the show reached three million people, delivered over 220K live streams and 40K engagements, per the network.
The show was produced by VH1, Flavor Unit with Shakim Compere and Queen Latifah, who served as executive producers along with Monami Productions with Mona Scott-Young executive producing and blacjac Entertainment Group with Jac Benson II executive producing. For VH1, Amy Doyle, Ryan Kroft and Keshia Williams and Elena Diaz were executive producers, and Leah Lane and Joe Buoye were executives in charge of production.