‘Westworld’ Premiere’s Twitter Response 545% Greater Than ‘Vinyl’s’ Debut

John P. Johnson/HBO

The “Westworld” premiere didn’t just draw strong ratings for HBO — it also drove conversation on Twitter in a way that the cable channel’s other recent dramas have failed to do.

According to language analytics company Canvs, the “Westworld” premiere drew 545% more emotional reactions — posts in which an emotional response could be identified — on Twitter Sunday night than the average episode of the channel’s last new drama entry, “Vinyl.” It outpaced the emotional-reaction volume for the most recent season of “The Leftovers” by 326%.

That bodes well for the Lisa Joy- and Jonathan Nolan-produced science-fiction drama, which attracted 3.3 million total viewers across multiple platforms Sunday night — the best for the debut of a new HBO drama since the Season 1 premiere of “True Detective” in 2014. “Vinyl” was canceled after its first season, a big-budget period piece that struggled creatively and failed to attract a meaningful audience. “The Leftovers” — HBO’s only other current drama series besides “Westworld” and established hit “Game of Thrones” — has been a decent but unspectacular ratings performer for HBO, garnering solid reviews for its second season. Its third and final season is scheduled to premiere in 2017.


TV Review: ‘Westworld’

Nielsen recorded 28,636 tweets related to “Westworld” Sunday night. Of those, according to Canvs, 11,365 included emotional responses to the show. The top emotion was “love,” which accounted for 37% of all responses. Other top responses were “excited” (18.1%), “good” (14%), “crazy” (8.6%), “interesting” (8.1%), “addicted” (4.1%), and “afraid” (2.6%).

Emotional reactions spiked in the show’s final moments, with Canvs measuring 117 emotional reactions per minute in the final five minutes. “Addicted” reaction volume for “Westworld” was 768% higher than for the average primetime programming recorded by Canvs.

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  1. loco73 says:

    The pilot episode of “Westworld” left me indifferent and uninterested. I’ll give it a few more episodes to see if it improves. I found it to be a pretty visual and stylish spectacle, but ultimately empty opening chapter.

    Then again Jar Jar Abrams is involved in this…so it can’t be much of a surprise..

  2. Jpe says:

    The budget was also probably 545% higher than Vinyl.

  3. Mike M says:

    It’s what happens when you produce a show that is 5000% better. It’s not really rocket science so even Neilsen has a fair chance of getting that right. Though what value you place on a “viewer” that is sitting tweeting during a show rather than actually watching it… well that’s certainly questionable in it’s own right re valuable metrics.

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